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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
Macquarie Group
176
Macquarie Group
Australia
$82.9M +$32.2M +166,990 +47%
HNB
177
Huntington National Bank
Ohio
$82.7M +$4.53M +23,500 +5%
CG
178
Carmignac Gestion
France
$82.6M +$39.4M +204,200 +65%
BNP Paribas Asset Management
179
BNP Paribas Asset Management
France
$80.8M -$9.46M -49,060 -9%
Baird Financial Group
180
Baird Financial Group
Wisconsin
$79M +$3.82M +19,840 +4%
Treasurer of the State of North Carolina
181
Treasurer of the State of North Carolina
North Carolina
$78.8M +$1.21M +6,265 +1%
MP
182
Munro Partners
Australia
$78.2M -$1.64M -8,525 -2%
LIP
183
Liontrust Investment Partners
United Kingdom
$78.2M -$31.4M -162,930 -25%
PCH
184
Polar Capital Holdings
United Kingdom
$78.1M -$82.7M -429,240 -47%
Toronto Dominion Bank
185
Toronto Dominion Bank
Ontario, Canada
$78.1M -$3.65M -18,920 -4%
RC
186
RGM Capital
Florida
$77.2M -$4.34M -22,500 -4%
PCM
187
Peregrine Capital Management
Minnesota
$76.9M -$3.41M -17,700 -4%
Fifth Third Bancorp
188
Fifth Third Bancorp
Ohio
$76M +$7.26M +37,670 +9%
CRM
189
Cardano Risk Management
Netherlands
$75.9M -$3.6M -18,690 -4%
PI
190
PineBridge Investments
New York
$73.4M +$5.27M +27,325 +6%
WT
191
Whittier Trust
California
$73.2M +$15.1M +78,575 +21%
UM
192
UniSuper Management
Australia
$71.6M +$12.6M +65,495 +17%
KGAMU
193
KPS Global Asset Management (UK)
United Kingdom
$71.3M
Cerity Partners
194
Cerity Partners
New York
$69.9M +$1.52M +7,870 +2%
CGPCS
195
Capital Group Private Client Services
California
$69.8M -$14.1M -72,915 -14%
Ohio Public Employees Retirement System (OPERS)
196
Ohio Public Employees Retirement System (OPERS)
Ohio
$69.1M -$2.69M -13,940 -3%
NC
197
Nicholas Company
Wisconsin
$68.1M -$3.87M -20,075 -4%
AAMU
198
AEGON Asset Management (UK)
United Kingdom
$68M -$3.48M -18,050 -4%
HighTower Advisors
199
HighTower Advisors
Illinois
$67.7M +$2.23M +11,580 +3%
EAM
200
Erste Asset Management
Austria
$66.7M +$2.42M +12,570 +3%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.