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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
CT
1951
Clearstead Trust
Maine
$55.7K -$2.24M -19,016 -97%
OCM
1952
Osterweis Capital Management
California
$54.9K -$113K -960 -65%
WA
1953
Whipplewood Advisors
Colorado
$54.9K +$57.1K +485 +1,213%
CAL
1954
Capital Advisors Ltd
Ohio
$54K +$12.2K +104 +25%
MAM
1955
Meeder Asset Management
Ohio
$53.9K -$21.6K -184 -26%
PWA
1956
Portus Wealth Advisors
North Carolina
$53.3K +$60K +510 New
1IA
1957
1620 Investment Advisors
Massachusetts
$52.5K +$2.59K +22 +5%
PWM
1958
Peck Wealth Management
New York
$52.3K
AP
1959
Atwood & Palmer
Missouri
$52.3K +$58.8K +500 New
RFG
1960
REAP Financial Group
Texas
$52.1K +$43.9K +373 +298%
PWMA
1961
Pension & Wealth Management Advisors
Massachusetts
$50.2K +$54.9K +467 +3,592%
CVM
1962
Cheviot Value Management
California
$49.7K +$55.9K +475 New
SG
1963
Sankala Group
Colorado
$49.6K
GSWM
1964
Golden State Wealth Management
California
$48.4K +$21.3K +181 +64%
BIA
1965
Bell Investment Advisors
California
$48.2K -$3.41K -29 -6%
BWL
1966
Bogart Wealth LLC
Virginia
$47K +$8.71K +74 +20%
UOTTAIMCU
1967
University of Texas/Texas AM Investment Management Co (UTIMCO)
Texas
$46.4K
MFP
1968
Meramec Financial Planners
Missouri
$45.9K
WA
1969
WPG Advisers
Maryland
$45.3K +$706 +6 +1%
TFM
1970
TFC Financial Management
Massachusetts
$43.8K -$52.5K -446 -52%
BDPWM
1971
Barnes Dennig Private Wealth Management
Ohio
$42.6K +$47.9K +407 New
AW
1972
Avion Wealth
Texas
$42K +$26.9K +229 +129%
FUBT
1973
First United Bank & Trust
Maryland
$41.8K -$497K -4,225 -91%
IWS
1974
Intentional Wealth Strategies
Colorado
$41.3K +$46.5K +395 New
BC
1975
Barrett & Company
Rhode Island
$40.8K

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.