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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
BHWM
1926
Bay Harbor Wealth Management
Maryland
$80.2K -$5.06K -43 -5%
AT
1927
Arlington Trust
Alabama
$79.9K +$38.1K +324 +74%
KFAS
1928
Keating Financial Advisory Services
Kansas
$79K +$1.65K +14 +2%
SGK
1929
Steigerwald Gordon & Koch
Virginia
$76.3K -$5.88K -50 -6%
MFT
1930
Moisand Fitzgerald Tamayo
Florida
$76.3K
MLA
1931
MB, Levis & Associates
Pennsylvania
$75.8K
SL
1932
Salomon & Ludwin
Virginia
$75.3K +$55.6K +473 +178%
AWM
1933
Ameliora Wealth Management
Switzerland
$74.2K
HHCP
1934
Hilton Head Capital Partners
South Carolina
$74.2K +$23.5K +200 +39%
RFS
1935
Richardson Financial Services
Massachusetts
$73.7K +$56.5K +480 +213%
AWM
1936
Activest Wealth Management
Florida
$73.3K +$27.2K +231 +49%
GIA
1937
GHP Investment Advisors
Colorado
$70.3K -$11.2K -95 -12%
HNB
1938
Hilltop National Bank
Wyoming
$70.3K -$233K -1,978 -75%
TC
1939
Truvestments Capital
Florida
$68.3K -$6.12K -52 -7%
SG
1940
StepStone Group
California
$66.7K -$1.76M -14,954 -96%
CPG
1941
Cornerstone Planning Group
New Jersey
$65.4K +$11.9K +101 +17%
LWM
1942
Lodestone Wealth Management
Washington
$65.1K +$53.3K +453 +266%
VIS
1943
Vega Investment Solutions
France
$64.3K
SA
1944
Strategic Advocates
Utah
$60.6K -$1.8M -15,284 -96%
EWM
1945
Evolution Wealth Management
Florida
$58.5K +$44.7K +380 +211%
SIM
1946
Synergy Investment Management
Florida
$57.6K +$64.8K +551 New
DWP
1947
Destiny Wealth Partners
Florida
$57K +$64.1K +545 New
PWMG
1948
Prestige Wealth Management Group
New Jersey
$56.2K -$8.47K -72 -12%
WBC
1949
West Branch Capital
Massachusetts
$55.9K
HIA
1950
Harbor Investment Advisory
Maryland
$55.9K -$244K -2,075 -80%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.