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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
SWM
1901
SHP Wealth Management
Massachusetts
$110K +$8K +68 +7%
LIA
1902
Limestone Investment Advisors
New York
$108K +$44.7K +380 +58%
DPW
1903
DiNuzzo Private Wealth
Pennsylvania
$107K -$824 -7 -0.7%
PB
1904
Prosperity Bancshares
Texas
$106K -$40.9K -348 -26%
BCM
1905
Berbice Capital Management
New York
$105K -$2.17M -18,435 -95%
CWA
1906
Crux Wealth Advisors
California
$105K +$118K +1,000 New
MWM
1907
Mosley Wealth Management
California
$103K +$13.2K +112 New
BCWM
1908
Bartlett & Co Wealth Management
Ohio
$101K +$29.8K +253 +30%
WSFG
1909
Wall Street Financial Group
Illinois
$101K +$114K +970 New
DMIC
1910
Dixon Mitchell Investment Counsel
British Columbia, Canada
$100K
FMII
1911
Farmers & Merchants Investments Inc
Nebraska
$100K +$16.5K +140 +17%
POIA
1912
Pin Oak Investment Advisors
Texas
$100K +$17.5K +149 +18%
MAM
1913
Morse Asset Management
Connecticut
$100K -$473K -4,024 -81%
NF
1914
Napier Financial
Massachusetts
$98.8K +$111K +945 New
TCOT
1915
Trust Company of Toledo
Ohio
$98.3K -$360K -3,062 -77%
PWAM
1916
Private Wealth Asset Management
Iowa
$98.3K -$588 -5 -0.5%
AEPWM
1917
Atlantic Edge Private Wealth Management
Florida
$93K +$95.9K +815 +1,087%
MCM
1918
MV Capital Management
Maryland
$91.6K -$64K -544 -38%
IRC
1919
Investors Research Corp
Georgia
$90.4K +$1.18K +10 +1%
AA
1920
Addison Advisors
Vermont
$89.6K -$8.82K -75 -8%
TCM
1921
TD Capital Management
Tennessee
$89.4K +$8.23K +70 +9%
RF
1922
Rossby Financial
Florida
$88.5K +$13.4K +114 +15%
T
1923
Tidemark
California
$86.3K -$71.2K -605 -42%
JWM
1924
JPL Wealth Management
Colorado
$85.1K +$95.8K +814 New
PAI
1925
Pittenger & Anderson Inc
Nebraska
$82.6K -$18M -152,776 -99%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.