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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
HDIM
1876
Hanson & Doremus Investment Management
Vermont
$138K -$19.4K -165 -11%
AF
1877
Advisornet Financial
Minnesota
$137K +$75.3K +640 +95%
RFP
1878
Root Financial Partners
California
$137K +$86.5K +735 +127%
CT
1879
Coastline Trust
Rhode Island
$137K -$154K -1,310 -50%
EP
1880
Elkhorn Partners
Nebraska
$136K +$153K +1,300 New
MCM
1881
Manchester Capital Management
Vermont
$135K -$49.3K -419 -25%
AIM
1882
Acropolis Investment Management
Missouri
$134K +$151K +1,285 New
DF
1883
Dunhill Financial
United Kingdom
$133K +$112K +954 +297%
VEA
1884
Virtus ETF Advisers
New York
$133K -$31.8K -270 -18%
WPWM
1885
Western Pacific Wealth Management
Illinois
$129K +$25.4K +216 +21%
ACM
1886
Accent Capital Management
Ohio
$128K -$396K -3,370 -92%
EPAM
1887
Evelyn Partners Asset Management
$128K
HBW
1888
Hazlett, Burt & Watson
West Virginia
$127K -$112K -953 -44%
SIC
1889
SJS Investment Consulting
Ohio
$123K +$49.4K +420 +56%
ISS
1890
Intesa Sanpaolo SpA.
Italy
$122K -$7.13M -60,603 -98%
MWA
1891
Medallion Wealth Advisors
Connecticut
$120K +$60.2K +512 +81%
W
1892
WealthCollab
Washington
$119K -$2.94K -25 -2%
HCM
1893
Hollencrest Capital Management
California
$119K +$58.8K +500 +79%
C
1894
Covestor
United Kingdom
$118K -$49.8K -423 -27%
MA
1895
MCF Advisors
Kentucky
$117K +$86.9K +739 +193%
NSIM
1896
North Star Investment Management
Illinois
$117K +$120K +1,016 +1,016%
FLP
1897
Financial Life Planners
Arizona
$113K -$87.1K -740 -41%
SAM
1898
S.A. Mason
Michigan
$113K +$4.12K +35 +3%
CA
1899
CoreCap Advisors
Michigan
$110K +$25.9K +220 +27%
TWD
1900
True Wealth Design
Ohio
$110K +$48.1K +409 +64%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.