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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
AWM
1851
Ariadne Wealth Management
California
$200K +$225K +1,913 New
NP
1852
NorthRock Partners
Minnesota
$196K +$60.7K +516 +38%
DFA
1853
DHJJ Financial Advisors
Illinois
$194K
TFA
1854
Toth Financial Advisory
Virginia
$193K +$93.6K +796 +76%
OCM
1855
Orion Capital Management
California
$191K +$3.53K +30 +2%
AGA
1856
Arkos Global Advisors
Texas
$190K +$214K +1,816 New
MB
1857
MidFirst Bank
Oklahoma
$190K -$121K -1,030 -36%
FC
1858
Financial Consulate
Maryland
$189K -$161K -1,371 -43%
CT
1859
Caldwell Trust
Florida
$187K -$143K -1,216 -40%
SWA
1860
SFMG Wealth Advisors
Texas
$187K +$210K +1,785 New
AIC
1861
Archer Investment Corporation
Indiana
$186K +$174K +1,475 +492%
ORAM
1862
One River Asset Management
Connecticut
$184K -$2.49M -21,187 -92%
AW
1863
Ankerstar Wealth
Texas
$183K -$110K -935 -35%
WA
1864
Westfuller Advisors
New York
$183K -$93.4K -794 -31%
AIM
1865
Anchor Investment Management
South Carolina
$178K -$666K -5,657 -77%
SOW
1866
State of Wyoming
Wyoming
$176K +$155K +1,317 +355%
BCM
1867
Boreal Capital Management
Florida
$174K +$5.88K +50 +3%
JSAM
1868
J. Safra Asset Management
New York
$172K +$2.35K +20 +1%
KB
1869
Kimelman & Baird
New York
$172K +$193K +1,640 +32,800%
PAM
1870
Paradigm Asset Management
New York
$157K
ACM
1871
Aster Capital Management
United Arab Emirates
$156K -$401K -3,407 -95%
AT
1872
Avalon Trust
New Mexico
$149K -$12.8M -108,509 -99%
CFP
1873
Comprehensive Financial Planning
Pennsylvania
$149K -$207K -1,761 -55%
RBC
1874
Roble Belko & Company
Pennsylvania
$146K
OCWP
1875
Owl Creek Wealth Partners
Colorado
$138K +$155K +1,320 New

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.