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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
LIM
1851
Leavell Investment Management
Alabama
$209K +$28.9K +150 +13%
MW
1852
Members Wealth
Pennsylvania
$208K -$11.6K -60 -4%
WB
1853
West Bancorporation
Iowa
$208K -$1.93K -10 -0.8%
AA
1854
Advisory Alpha
Michigan
$208K +$10.6K +55 +4%
BDL
1855
Banque de Luxembourg
Luxembourg
$208K +$20.2K +105 +9%
BFG
1856
Berger Financial Group
Minnesota
$208K +$59.8K +310 +31%
TA
1857
Teramo Advisors
Florida
$208K +$252K +1,305 New
SCM
1858
Sterneck Capital Management
Missouri
$207K
YWM
1859
Yoder Wealth Management
California
$207K +$3.85K +20 +2%
FFA
1860
Florida Financial Advisors
Florida
$206K +$50.1K +260 +25%
MA
1861
MONECO Advisors
Connecticut
$206K -$20.2K -105 -8%
AWA
1862
Amplius Wealth Advisors
Pennsylvania
$206K +$3.85K +20 +2%
LA
1863
LM Advisors
California
$206K -$2.89K -15 -1%
MLM
1864
Mount Lucas Management
Pennsylvania
$205K +$249K +1,290 New
SB
1865
Strategic Blueprint
Georgia
$205K -$54K -280 -18%
SMC
1866
Smith, Moore & Co
Missouri
$205K +$57.8K +300 +30%
CB
1867
Cadence Bank
Mississippi
$203K -$6.75K -35 -3%
GWANC
1868
Guardian Wealth Advisors (North Carolina)
North Carolina
$202K -$8.67K -45 -3%
IA
1869
Intellus Advisors
Florida
$202K
EW
1870
Elyxium Wealth
California
$202K +$245K +1,270 New
TFM
1871
TFC Financial Management
Massachusetts
$201K +$72.3K +375 +42%
EWA
1872
Encompass Wealth Advisors
Oregon
$201K -$27K -140 -10%
CIC
1873
Carnegie Investment Counsel
Ohio
$201K +$28.9K +150 +12%
HCA
1874
Heck Capital Advisors
Wisconsin
$200K +$242K +1,255 New
OIA
1875
Optimum Investment Advisors
Illinois
$199K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.