Advisory Alpha’s ServiceNow NOW Stock Holding History

Advisory Alpha’s Portfolio NOW Stock Details NOW Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q2	$458K	Buy	+4,612	New	+$457K	0.01%	392
2025 Q4	–	Sell	-1,270	Closed	-$231K	–	541
2025 Q3	$231K	Buy	1,270 +20	+2%	+$3.74K	0.01%	477
2025 Q2	$257K	Sell	1,250 -55	-4%	-$10.4K	0.01%	404
2025 Q1	$208K	Buy	1,305 +55	+4%	+$10.6K	0.01%	431
2024 Q4	$265K	Buy	1,250 +85	+7%	+$17.2K	0.01%	352
2024 Q3	$208K	Buy	+1,165	New	+$192K	0.01%	404
2020 Q4	–	Sell	-125	Closed	-$13K	–	463
2020 Q3	$13K	Buy	+125	New	+$11.2K	﹤0.01%	395
2019 Q4	–	Sell	-375	Closed	-$19.7K	–	872
2019 Q3	$19.7K	Buy	+375	New	+$20.4K	0.01%	373

Other funds holding NOW

BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return

Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM

State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return

Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return

Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM

Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return

UBS AM Chicago, Illinois $550B AUM 43.33% 1-Year Est. Return

T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return

JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return

Norges Bank Oslo, Norway $1T AUM

Advisory Alpha's NOW Position: Q2 2026 in Review

Advisory Alpha opened a new position in ServiceNow (NOW) in Q2 2026: 4,612 shares worth $458K. The stake represents 0.01% of the portfolio and ranks #392 among its holdings. This is a return to the name: Advisory Alpha previously reported a position in NOW as recently as Q3 2025.

Advisory Alpha first reported a position in NOW in Q3 2019 and has held it in 8 quarters since. 2,235 funds tracked by Wall St. Rank hold NOW as of Q2 2026.

Advisory Alpha held 4,612 shares of ServiceNow worth $458K as of Q2 2026.
ServiceNow was a new Advisory Alpha position in Q2 2026.
ServiceNow made up 0.01% of Advisory Alpha's portfolio in Q2 2026, its #392 holding.
Advisory Alpha first reported a position in ServiceNow in Q3 2019 and has held it in 8 quarters since.
2,235 funds tracked by Wall St. Rank held ServiceNow as of Q2 2026.

Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.