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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
JFGIW
1826
Johnson Financial Group Inc (Wisconsin)
Wisconsin
$213K -$80K -680 -25%
PWP
1827
Perfromance Wealth Partners
Illinois
$212K -$521K -4,425 -69%
SP
1828
SIH Partners
Delaware
$211K +$238K +2,022 New
DJYG
1829
David J. Yvars Group
Florida
$211K +$11.8K +100 +5%
ZWA
1830
Zinnia Wealth Advisory
Florida
$210K +$52.9K +450 +29%
PIA
1831
Powell Investment Advisors
Florida
$210K
GLA
1832
Great Lakes Advisors
Illinois
$209K -$19.1K -162 -7%
HA
1833
Huntleigh Advisors
Missouri
$209K -$299K -2,544 -56%
NBWM
1834
North Berkeley Wealth Management
California
$209K
FWI
1835
Facet Wealth Inc
Maryland
$208K +$234K +1,993 New
RA
1836
Riversedge Advisors
Delaware
$207K -$78.1K -664 -25%
PA
1837
ProCore Advisors
California
$207K -$8.94K -76 -4%
AIP
1838
Avail Investment Partners
Pennsylvania
$206K +$232K +1,970 New
TWM
1839
Trueblood Wealth Management
Ohio
$206K -$149K -1,265 -39%
JIC
1840
Joel Isaacson & Co
New York
$206K +$47.6K +405 +26%
JSL
1841
JT Stratford LLC
Georgia
$206K +$19.8K +168 +9%
RSWM
1842
Robertson Stephens Wealth Management
California
$205K +$231K +1,962 New
BWM
1843
Bernicke Wealth Management
Wisconsin
$205K -$71.8K -610 -24%
IWN
1844
Independent Wealth Network
Iowa
$204K +$230K +1,955 New
PFU
1845
Parus Finance (UK)
United Kingdom
$204K +$229K +1,948 New
CWWM
1846
Clear Wave Wealth Management
New Jersey
$201K +$227K +1,927 New
TAWM
1847
Three Arch Wealth Management
California
$201K
NA
1848
Nautilus Advisors
California
$201K +$30.4K +258 +15%
RWM
1849
RKL Wealth Management
Pennsylvania
$201K -$8.23K -70 -4%
AAMG
1850
AMG Asset Management Group
Georgia
$200K +$226K +1,917 New

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.