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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
CIAS
1526
Capital Investment Advisory Services
North Carolina
$459K +$11.6K +60 +2%
TWM
1527
Trueblood Wealth Management
Ohio
$459K +$80K +415 +17%
SAM
1528
Secure Asset Management
Michigan
$457K +$95.4K +495 +21%
EWA
1529
Exencial Wealth Advisors
Oklahoma
$455K +$13.5K +70 +3%
Koshinski Asset Management
1530
Koshinski Asset Management
Illinois
$453K +$462K +2,395 +14%
FFA
1531
Fi3 Financial Advisors
Indiana
$452K +$76.1K +395 +16%
MSWA
1532
Marshall & Sterling Wealth Advisors
New York
$450K -$39.5K -205 -7%
IA
1533
IFC Advisors
California
$450K -$95.4K -495 -15%
BCA
1534
Bay Colony Advisors
Massachusetts
$449K +$23.1K +120 +4%
SCM
1535
Stevens Capital Management
Pennsylvania
$448K +$265K +1,375 +95%
SW
1536
SMART Wealth
Nebraska
$447K +$542K +2,810 New
LCWP
1537
Legacy Capital Wealth Partners
Arkansas
$446K +$56.9K +295 +12%
PTC
1538
Private Trust Company
Ohio
$446K +$124K +645 +30%
NHT
1539
New Hampshire Trust
New Hampshire
$444K +$3.85K +20 +0.7%
RFN
1540
Redwood Financial Network
Ohio
$443K +$3.85K +20 +0.7%
HIC
1541
Holderness Investments Company
North Carolina
$440K +$5.78K +30 +1%
OL
1542
OneFund LLC
Florida
$439K
CSI
1543
Cross Staff Investments
New York
$438K
FHA
1544
First Horizon Advisors
Tennessee
$436K -$68.4K -355 -11%
FHWM
1545
Fox Hill Wealth Management
Massachusetts
$435K -$124K -645 -19%
FC
1546
Fairscale Capital
New Hampshire
$434K
FP
1547
Financial Perspectives
Minnesota
$434K
DCM
1548
Driehaus Capital Management
Illinois
$433K -$222K -1,150 -30%
VI
1549
Versor Investments
New York
$431K -$603K -3,130 -54%
MWA
1550
Meridian Wealth Advisors
Texas
$430K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.