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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
PCM
1351
Payne Capital Management
New York
$699K
IP
1352
Intellectus Partners
California
$696K -$492K -2,555 -37%
FAFN
1353
First Affirmative Financial Network
Colorado
$694K +$46.3K +240 +6%
TA
1354
TFB Advisors
Kansas
$691K +$4.82K +25 +0.6%
GJWM
1355
Gilliland Jeter Wealth Management
Arkansas
$690K +$28.9K +150 +4%
CIA
1356
Choate Investment Advisors
Massachusetts
$688K +$35.7K +185 +4%
MWA
1357
MFA Wealth Advisors
Pennsylvania
$683K +$4.82K +25 +0.6%
PFA
1358
Pure Financial Advisors
California
$681K +$69.4K +360 +9%
ICP
1359
Interchange Capital Partners
Pennsylvania
$681K +$9.64K +50 +1%
ZBNA
1360
Zions Bancorporation, National Association
Utah
$674K +$816K +4,235 New
RZH
1361
Relyea Zuckerberg Hanson
Connecticut
$673K +$12.5K +65 +2%
RIA
1362
Regal Investment Advisors
Michigan
$671K +$94.4K +490 +13%
AW
1363
Alteri Wealth
California
$670K +$76.1K +395 +10%
GCP
1364
Garda Capital Partners
Minnesota
$669K +$810K +4,200 New
EAM
1365
Evanson Asset Management
California
$667K
BWP
1366
BSW Wealth Partners
Colorado
$665K -$105K -545 -12%
GSEP
1367
Golden State Equity Partners
California
$663K +$88.7K +460 +12%
BIG
1368
Brookwood Investment Group
Arizona
$662K +$801K +4,155 New
ECM
1369
Elgethun Capital Management
South Dakota
$661K -$21.2K -110 -3%
AWA
1370
Aaron Wealth Advisors
Illinois
$660K +$15.4K +80 +2%
OFS
1371
Orrstown Financial Services
Pennsylvania
$659K +$85.8K +445 +12%
MHC
1372
Meyer Handelman Company
New York
$657K
IHL
1373
Investment House LLC
California
$654K
BCM
1374
BluePath Capital Management
Georgia
$651K -$410K -2,125 -34%
BMWS
1375
Brady Martz Wealth Solutions
North Dakota
$651K +$1.93K +10 +0.2%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.