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Pure Financial Advisors’s ServiceNow NOW Stock Holding History

Pure Financial Advisors’s Portfolio NOW Stock Details NOW Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$856K Buy
8,620
+1,237
+17% +$122K 0.01% 267
2026
Q1 		$772K Buy
7,383
+1,422
+24% +$167K 0.01% 253
2025
Q4 		$913K Sell
5,961
-9
-0.2% -$1.54K 0.01% 226
2025
Q3 		$1.1M Buy
5,970
+1,005
+20% +$188K 0.02% 204
2025
Q2 		$1.02M Buy
4,965
+685
+16% +$129K 0.02% 205
2025
Q1 		$681K Buy
4,280
+360
+9% +$69.4K 0.01% 207
2024
Q4 		$831K Buy
3,920
+310
+9% +$62.8K 0.02% 171
2024
Q3 		$646K Sell
3,610
-940
-21% -$155K 0.02% 189
2024
Q2 		$716K Buy
4,550
+1,905
+72% +$280K 0.02% 169
2024
Q1 		$403K Buy
2,645
+80
+3% +$12.1K 0.01% 221
2023
Q4 		$362K Buy
2,565
+30
+1% +$3.78K 0.01% 226
2023
Q3 		$283K Sell
2,535
-65
-3% -$7.42K 0.01% 220
2023
Q2 		$292K Buy
2,600
+15
+0.6% +$1.5K 0.01% 213
2023
Q1 		$240K Sell
2,585
-510
-16% -$44.4K 0.01% 228
2022
Q4 		$240K Sell
3,095
-10
-0.3% -$782 0.01% 218
2022
Q3 		$234K Buy
3,105
+20
+0.6% +$1.8K 0.01% 206
2022
Q2 		$293K Sell
3,085
-320
-9% -$30.5K 0.02% 190
2022
Q1 		$379K Buy
3,405
+10
+0.3% +$1.12K 0.02% 164
2021
Q4 		$441K Buy
3,395
+1,005
+42% +$132K 0.02% 142
2021
Q3 		$297K Sell
2,390
-355
-13% -$43K 0.02% 156
2021
Q2 		$302K Sell
2,745
-40
-1% -$4.05K 0.02% 157
2021
Q1 		$279K Buy
2,785
+425
+18% +$44.9K 0.03% 155
2020
Q4 		$260K Hold
2,360
– – 0.03% 154
2020
Q3 		$229K Buy
+2,360
New +$211K 0.03% 142

Other funds holding NOW

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
UBS AM
UBS AM Chicago, Illinois $550B AUM 43.33% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Norges Bank
Norges Bank Oslo, Norway $1T AUM

Pure Financial Advisors's NOW Position: Q2 2026 in Review

Pure Financial Advisors increased its ServiceNow (NOW) stake by 17% in Q2 2026, buying an estimated $122K and bringing the position to 8,620 shares worth $856K. The position accounts for 0.01% of the portfolio, ranked #267.

Pure Financial Advisors first reported a position in NOW in Q3 2020 and has held it in 24 quarters since. The position peaked at $1.1M in Q3 2025. 2,223 funds tracked by Wall St. Rank hold NOW as of Q2 2026.

  • Pure Financial Advisors held 8,620 shares of ServiceNow worth $856K as of Q2 2026.
  • Pure Financial Advisors bought 1,237 ServiceNow shares in Q2 2026, an estimated $122K.
  • ServiceNow made up 0.01% of Pure Financial Advisors's portfolio in Q2 2026, its #267 holding.
  • Pure Financial Advisors first reported a position in ServiceNow in Q3 2020 and has held it in 24 quarters since.
  • Pure Financial Advisors's ServiceNow position peaked at $1.1M in Q3 2025.
  • 2,223 funds tracked by Wall St. Rank held ServiceNow as of Q2 2026.

Based on Pure Financial Advisors's 13F filing for Q2 2026, filed 17 Aug 2026.