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ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
BGA
1351
Battery Global Advisors
Massachusetts
$854K
PWPS
1352
Pinnacle Wealth Planning Services
Ohio
$851K -$336K -1,660 -29%
PWAM
1353
Papamarkou Wellner Asset Management
New York
$851K +$813K +4,015 New
FM
1354
Freemont Management
Switzerland
$848K
PFG
1355
Prosperity Financial Group
California
$848K +$151K +745 +23%
SDIC
1356
South Dakota Investment Council
South Dakota
$848K
LAM
1357
L2 Asset Management
Massachusetts
$846K -$11.1K -55 -1%
SIA
1358
Strategic Investment Advisors
Michigan
$845K -$83.1K -410 -9%
RTC
1359
Real Talk Capital
Tennessee
$845K +$807K +3,985 New
LAM
1360
Lewis Asset Management
California
$842K -$9.12K -45 -1%
BMWS
1361
Brady Martz Wealth Solutions
North Dakota
$842K +$827K +4,080 New
DWM
1362
Drive Wealth Management
Utah
$835K +$2.03K +10 +0.3%
RLIM
1363
Red Lighthouse Investment Management
New York
$833K
RLH
1364
RD Lewis Holdings
Florida
$832K +$836K +4,125 New
EAM
1365
EdenTree Asset Management
United Kingdom
$832K -$86.1K -425 -10%
PFA
1366
Pure Financial Advisors
California
$831K +$62.8K +310 +9%
UBG
1367
United Bank (Georgia)
Georgia
$831K +$250K +1,235 +46%
TW
1368
TritonPoint Wealth
Maryland
$823K +$114K +565 +17%
DCM
1369
Driehaus Capital Management
Illinois
$821K -$33.4K -165 -4%
CIA
1370
Compass Ion Advisors
Pennsylvania
$817K
PP
1371
Patron Partners
Texas
$812K +$6.08K +30 +0.8%
SIP
1372
Stoneridge Investment Partners
Pennsylvania
$809K
KMWM
1373
Keudell/Morrison Wealth Management
Oregon
$808K -$80K -395 -9%
AW
1374
Alteri Wealth
California
$808K +$772K +3,810 New
KCM
1375
KRS Capital Management
Michigan
$806K

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.