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1,412 hedge funds and large institutions have $113B invested in ServiceNow in 2021 Q4 according to their latest regulatory filings, with 202 funds opening new positions, 554 increasing their positions, 453 reducing their positions, and 98 closing their positions.

New
Increased
Maintained
Reduced
Closed

106% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 98

22% more repeat investments, than reductions

Existing positions increased: 554 | Existing positions reduced: 453

6% more funds holding

Funds holding: 1,329 → 1,412 (+83)

5% more funds holding in top 10

Funds holding in top 10: 56 → 59 (+3)

1.57% more ownership

Funds ownership: 442.02% → 443.59% (+1.6%)

5% more capital invested

Capital invested by funds: $108B → $113B (+$5B)

29% less call options, than puts

Call options by funds: $2.29B | Put options by funds: $3.24B

Holders
1,412
Holders Change
+83
Holders Change %
+6.25%
% of All Funds
21.73%
Holding in Top 10
59
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+5.36%
% of All Funds
0.91%
New
202
Increased
554
Reduced
453
Closed
98
Calls
$2.29B
Puts
$3.24B
Net Calls
-$943M
Net Calls Change
-$48.8M

Top Buyers

1
Fisher Asset Management
Fisher Asset Management
Washington
+$366M
2
TD Asset Management
TD Asset Management
Ontario, Canada
+$363M
3
Brown Advisory
Brown Advisory
Maryland
+$232M
4
N
Nuveen
North Carolina
+$201M
5
JP Morgan Chase
JP Morgan Chase
New York
+$168M

Top Sellers

1
Morgan Stanley
Morgan Stanley
New York
-$425M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$402M
3
Wells Fargo
Wells Fargo
California
-$400M
4
Capital Research Global Investors
Capital Research Global Investors
California
-$343M
5
Viking Global Investors
Viking Global Investors
Connecticut
-$220M
Name Holding Trade Value Shares
Change 		Change in
Stake
CWP
1001
CFM Wealth Partners
Texas
$446K – – –
YIA
1002
YHB Investment Advisors
Connecticut
$443K – – –
SFP
1003
Sandbox Financial Partners
Maryland
$443K +$13.1K +100 +3%
GVAG
1004
Great Valley Advisor Group
Delaware
$442K -$88K -670 -16%
SMH
1005
Sanders Morris Harris
Texas
$441K – – –
PFA
1006
Pure Financial Advisors
California
$441K +$132K +1,005 +42%
GPGA
1007
Grandeur Peak Global Advisors
Utah
$438K – – –
DJYG
1008
David J. Yvars Group
Florida
$432K – – –
ST
1009
Spinnaker Trust
Maine
$430K +$223K +1,700 +105%
DU
1010
Delphia (USA)
Ontario, Canada
$430K +$435K +3,315 New
BAS
1011
Brown Advisory Securities
Maryland
$424K -$34.8K -265 -8%
TFS
1012
Thoroughbred Financial Services
Tennessee
$423K +$59.1K +450 +16%
PCP
1013
Proficio Capital Partners
Massachusetts
$422K -$129K -980 -23%
MGIA
1014
Moneta Group Investment Advisors
Missouri
$422K +$46.6K +355 +12%
AP
1015
Appleton Partners
Massachusetts
$420K -$3.28K -25 -0.8%
AFP
1016
Ausdal Financial Partners
Iowa
$420K – – –
BWP
1017
BSW Wealth Partners
Colorado
$420K +$89.9K +685 +27%
HPC
1018
HM Payson & Co
Maine
$419K +$59.1K +450 +16%
MMA
1019
Miracle Mile Advisors
California
$418K +$82.1K +625 +24%
FFM
1020
Forum Financial Management
Illinois
$417K +$421K +3,210 New
DBRC
1021
D.B. Root & Company
Pennsylvania
$416K -$11.2K -85 -3%
SCP
1022
Sandhill Capital Partners
New York
$416K – – –
KPW
1023
Kore Private Wealth
New York
$415K -$780K -5,940 -65%
FPS
1024
Fieldpoint Private Securities
Connecticut
$408K +$1.31K +10 +0.3%
FW
1025
FirstPurpose Wealth
Utah
$407K +$412K +3,135 New
39 40
41
42 43

NOW Hedge Fund Activity: Q4 2021 in Review

1,412 of the 6,498 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2021, worth a combined $113B — up 4.6% from $108B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new NOW positions and 98 closed out — a net gain of 104 holders — while 554 added to existing stakes and 453 trimmed.

The largest buyer was Fisher Asset Management, adding an estimated $366M. The largest seller was Morgan Stanley, cutting an estimated $425M.

  • 1,412 institutional investors held ServiceNow (NOW) as of Q4 2021, up from 1,329 in Q3 2021.
  • Funds reported $113B of ServiceNow stock for Q4 2021, up 4.6% quarter-over-quarter.
  • 202 funds opened new ServiceNow positions in Q4 2021 and 98 closed out, a net change of +104 holders.
  • The largest ServiceNow buyer in Q4 2021 was Fisher Asset Management, an estimated $366M added.
  • The largest ServiceNow seller in Q4 2021 was Morgan Stanley, an estimated $425M sold.

Based on aggregated 13F filings for Q4 2021.