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ServiceNow

1,264 hedge funds and large institutions have $86.5B invested in ServiceNow in 2021 Q1 according to their latest regulatory filings, with 137 funds opening new positions, 523 increasing their positions, 454 reducing their positions, and 126 closing their positions.

New
Increased
Maintained
Reduced
Closed

15% more repeat investments, than reductions

Existing positions increased: 523 | Existing positions reduced: 454

9% more first-time investments, than exits

New positions opened: 137 | Existing positions closed: 126

1% less funds holding

Funds holding: 1,2721,264 (-8)

3.4% less ownership

Funds ownership: 445.31%441.92% (-3.4%)

10% less capital invested

Capital invested by funds: $96.4B → $86.5B (-$9.94B)

28% less funds holding in top 10

Funds holding in top 10: 6144 (-17)

39% less call options, than puts

Call options by funds: $1.21B | Put options by funds: $2B

Holders
1,264
Holders Change
-8
Holders Change %
-0.63%
% of All Funds
22.19%
Holding in Top 10
44
Holding in Top 10 Change
-17
Holding in Top 10 Change %
-27.87%
% of All Funds
0.77%
New
137
Increased
523
Reduced
454
Closed
126
Calls
$1.21B
Puts
$2B
Net Calls
-$789M
Net Calls Change
+$367M
Name Holding Trade Value Shares
Change
Change in
Stake
CBFP
1001
Cedar Brook Financial Partners
Ohio
$289K -$97.1K -920 -24%
EI
1002
Ellevest Inc
New York
$287K +$38K +360 +14%
MTC
1003
McDaniel Terry & Co
Texas
$286K
OFS
1004
OneAscent Financial Services
Alabama
$286K +$302K +2,860 New
9WM
1005
9258 Wealth Management
Ohio
$285K +$1.06K +10 +0.4%
KPWS
1006
Kestra Private Wealth Services
Texas
$283K -$283K -2,685 -49%
WF
1007
Welch & Forbes
Massachusetts
$283K
SIM
1008
SSI Investment Management
California
$279K
PFA
1009
Pure Financial Advisors
California
$279K +$44.9K +425 +18%
CIM
1010
Contravisory Investment Management
Massachusetts
$278K +$6.33K +60 +2%
CTA
1011
Colonial Trust Advisors
South Carolina
$276K +$44.9K +425 +18%
AWG
1012
Altus Wealth Group
Colorado
$275K -$528 -5 -0.2%
UR
1013
USCA RIA
Texas
$275K +$11.6K +110 +4%
SSCA
1014
South Shore Capital Advisors
Massachusetts
$274K
BO
1015
BRR OpCo
Ohio
$272K +$287K +2,715 New
MWA
1016
Meridian Wealth Advisors
Texas
$270K
RCM
1017
RB Capital Management
Nevada
$269K +$9.5K +90 +3%
APP
1018
Avantax Planning Partners
Iowa
$269K +$284K +2,690 New
HFP
1019
Holistic Financial Partners
Indiana
$263K -$60.7K -575 -18%
RFO
1020
RiverGlades Family Offices
Florida
$263K
SICM
1021
Sustainable Insight Capital Management
New York
$263K
BJL
1022
Brighton Jones LLC
Washington
$260K -$56K -530 -17%
CRC
1023
Curi RMB Capital
Illinois
$260K -$12.7K -120 -4%
SBIA
1024
Sheaff Brock Investment Advisors
Indiana
$260K -$528 -5 -0.2%
TSS
1025
Two Sigma Securities
New York
$260K +$274K +2,595 New

NOW Hedge Fund Activity: Q1 2021 in Review

1,264 of the 5,695 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2021, worth a combined $86.5B — down 10% from $96.4B a quarter earlier.

Buyers outnumbered sellers: 137 funds opened new NOW positions and 126 closed out — a net gain of 11 holders — while 523 added to existing stakes and 454 trimmed.

The largest buyer was Vontobel Asset Management, opening a new position worth an estimated $287M. The largest seller was GQG Partners, exiting entirely with an estimated $881M sold.

  • 1,264 institutional investors held ServiceNow (NOW) as of Q1 2021, down from 1,272 in Q4 2020.
  • Funds reported $86.5B of ServiceNow stock for Q1 2021, down 10% quarter-over-quarter.
  • 137 funds opened new ServiceNow positions in Q1 2021 and 126 closed out, a net change of +11 holders.
  • The largest ServiceNow buyer in Q1 2021 was Vontobel Asset Management, an estimated $287M added.
  • The largest ServiceNow seller in Q1 2021 was GQG Partners, an estimated $881M sold.

Based on aggregated 13F filings for Q1 2021.