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ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
PS
901
Principal Securities
Iowa
$2.98M +$207K +1,020 +8%
PCM
902
Pinnbrook Capital Management
New York
$2.98M +$2.85M +14,045 New
NIP
903
Nicholas Investment Partners
California
$2.97M +$1.96M +9,690 +224%
AF
904
Allworth Financial
California
$2.94M +$1.52M +7,500 +135%
GM
905
GeoWealth Management
Illinois
$2.93M -$228K -1,125 -8%
KWM
906
Kingsview Wealth Management
Oregon
$2.93M +$129K +635 +5%
SS
907
Sunbelt Securities
Texas
$2.93M -$286K -1,410 -9%
BJL
908
Brighton Jones LLC
Washington
$2.92M +$30.4K +150 +1%
GCC
909
Guardian Capital (Canada)
Ontario, Canada
$2.89M +$185K +915 +7%
ONGA
910
O'Neil Global Advisors
California
$2.87M -$456K -2,250 -14%
SW
911
SkyOak Wealth
Michigan
$2.87M -$3.04K -15 -0.1%
PIA
912
Prakash Investment Advisors
Massachusetts
$2.87M +$2.74M +13,545 New
CWM
913
Circle Wealth Management
New Jersey
$2.86M
RBFC
914
Roman Butler Fullerton & Co
Missouri
$2.86M -$51.7K -255 -2%
NRS
915
Neville Rodie & Shaw
New York
$2.82M +$47.6K +235 +2%
UB
916
Umpqua Bank
Oregon
$2.81M -$114K -565 -4%
STA
917
Summit Trail Advisors
New York
$2.81M +$425K +2,100 +19%
LW
918
Linscomb Wealth
Texas
$2.8M +$145K +715 +6%
LCM
919
Legato Capital Management
California
$2.78M
LWAM
920
Legacy Wealth Asset Management
Minnesota
$2.78M -$204K -1,005 -7%
IFWM
921
Institute for Wealth Management
Colorado
$2.78M +$11.1K +55 +0.4%
PCIG
922
Partners Capital Investment Group
Massachusetts
$2.78M -$5.3M -26,155 -67%
BRG
923
Bay Rivers Group
Virginia
$2.74M -$148K -730 -5%
BRWA
924
B. Riley Wealth Advisors
Florida
$2.72M -$1.33M -6,585 -34%
RWM
925
Ritholtz Wealth Management
New York
$2.71M +$79K +390 +3%

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.