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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
IWM
826
IHT Wealth Management
Illinois
$2.55M +$470K +3,992 +20%
CPCPP
827
Canada Post Corporation Pension Plan
Canada
$2.52M
ET
828
Equitable Trust
Tennessee
$2.51M -$289K -2,460 -9%
FG
829
Fiduciary Group
Georgia
$2.51M +$1.68M +14,289 +147%
CW
830
CreativeOne Wealth
Kansas
$2.51M +$812K +6,898 +40%
GS
831
GTS Securities
Florida
$2.5M -$11.1M -94,721 -80%
O
832
Ossiam
France
$2.5M +$491K +4,174 +21%
MMM
833
Mendel Money Management
Illinois
$2.47M +$1M +8,533 +56%
IFWM
834
Institute for Wealth Management
Colorado
$2.47M +$1.16M +9,837 +71%
ACM
835
AlphaStar Capital Management
North Carolina
$2.45M +$2.46M +20,906 +819%
SSWM
836
Smith Salley Wealth Management
North Carolina
$2.44M +$676K +5,749 +33%
JCM
837
Jag Capital Management
Missouri
$2.43M -$4.24K -36 -0.2%
JWCA
838
J.W. Cole Advisors
Florida
$2.43M -$28.9K -246 -1%
TW
839
TritonPoint Wealth
Maryland
$2.42M +$768K +6,528 +39%
EWA
840
EP Wealth Advisors
California
$2.42M -$314K -2,673 -10%
CNBTD
841
Citizens National Bank Trust Department
Mississippi
$2.42M -$49.6K -422 -2%
KCM
842
Kornitzer Capital Management
Kansas
$2.41M +$186K +1,585 +7%
MADR
843
Milestones Administradora de Recursos
Brazil
$2.41M +$2.71M +23,040 New
FDP
844
Financiere des Professionnels
Quebec, Canada
$2.4M +$2.55M +21,675 +1,700%
IIC
845
Ironwood Investment Counsel
Arizona
$2.4M +$2.7M +22,950 New
PF
846
Phoenix Financial
Israel
$2.39M -$1.16M -9,833 -30%
VSQM
847
V-Square Quantitative Management
Illinois
$2.38M +$123K +1,043 +5%
MIA
848
MMBG Investment Advisors
Florida
$2.38M -$202K -1,720 -7%
ECM
849
Evergreen Capital Management
Washington
$2.37M +$1.6M +13,566 +149%
FTWA
850
Fifth Third Wealth Advisors
Ohio
$2.37M +$959K +8,152 +56%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.