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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
CIA
826
Concurrent Investment Advisors
Florida
$3.03M +$814K +4,225 +29%
AWM
827
AE Wealth Management
Kansas
$3.03M -$339K -1,760 -8%
EW
828
Evoke Wealth
California
$3.03M +$1.29M +6,705 +55%
UE
829
Unisphere Establishment
Liechtenstein
$2.99M +$3.61M +18,750 New
PS
830
Principal Securities
Iowa
$2.98M
VWM
831
Venturi Wealth Management
Texas
$2.97M +$261K +1,355 +8%
CNBTD
832
Citizens National Bank Trust Department
Mississippi
$2.95M -$72.3K -375 -2%
SBFM
833
S-Bank Fund Management
Finland
$2.92M +$3.54M +18,360 New
GAG
834
Goodman Advisory Group
Massachusetts
$2.92M +$153K +795 +5%
EWA
835
EP Wealth Advisors
California
$2.91M -$54.9K -285 -2%
KCM
836
Kornitzer Capital Management
Kansas
$2.91M -$803K -4,165 -19%
FWIA
837
Fort Washington Investment Advisors
Ohio
$2.9M -$122K -635 -3%
MSA
838
MUFG Securities Americas
New York
$2.9M +$584K +3,030 +20%
GCA
839
Gallagher Capital Advisors
Texas
$2.9M -$11.6K -60 -0.3%
WBC
840
Westpac Banking Corp
Australia
$2.89M +$1.25M +6,475 +55%
WPW
841
Waldron Private Wealth
Pennsylvania
$2.88M -$217K -1,125 -6%
SWM
842
Sculati Wealth Management
Michigan
$2.88M +$32.8K +170 +0.9%
DA
843
Denali Advisors
California
$2.88M -$4.27M -22,165 -55%
OIAM
844
OFI Invest Asset Management
France
$2.85M +$1.52M +7,865 +69%
TAMH
845
Taikang Asset Management (HK)
Hong Kong
$2.85M +$1.71M +8,875 +99%
PA
846
Profund Advisors
Maryland
$2.82M -$388K -2,015 -10%
HIP
847
HUB Investment Partners
Texas
$2.82M -$539K -2,795 -14%
HH
848
Hilltop Holdings
Texas
$2.81M +$70.4K +365 +2%
SI
849
Shaker Investments
Ohio
$2.81M +$1.25M +6,470 +58%
IA
850
Icon Advisers
Colorado
$2.81M

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.