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2,223 hedge funds and large institutions have $83.5B invested in ServiceNow in 2026 Q2 according to their latest regulatory filings, with 329 funds opening new positions, 953 increasing their positions, 787 reducing their positions, and 268 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more first-time investments, than exits

New positions opened: 329 | Existing positions closed: 268

21% more repeat investments, than reductions

Existing positions increased: 953 | Existing positions reduced: 787

1% more funds holding

Funds holding: 2,200 → 2,223 (+23)

1.09% less ownership

Funds ownership: 82.61% → 81.52% (-1.1%)

8% less capital invested

Capital invested by funds: $90.5B → $83.5B (-$6.96B)

19% less call options, than puts

Call options by funds: $5.2B | Put options by funds: $6.42B

24% less funds holding in top 10

Funds holding in top 10: 33 → 25 (-8)

Holders
2,223
Holders Change
+23
Holders Change %
+1.05%
% of All Funds
26.86%
Holding in Top 10
25
Holding in Top 10 Change
-8
Holding in Top 10 Change %
-24.24%
% of All Funds
0.3%
New
329
Increased
953
Reduced
787
Closed
268
Calls
$5.2B
Puts
$6.42B
Net Calls
-$1.21B
Net Calls Change
-$837M

Top Buyers

Rank Fund Capital Flow
1
SG Americas Securities
SG Americas Securities
New York
+$501M
2
National Bank of Canada
National Bank of Canada
Quebec, Canada
+$383M
3
MG
Marex Group
+$374M
4
Morgan Stanley
Morgan Stanley
New York
+$325M
5
Goldman Sachs
Goldman Sachs
New York
+$321M

Top Sellers

Rank Fund Capital Flow
1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$1.79B
2
JP Morgan Chase
JP Morgan Chase
New York
-$1.69B
3
Wellington Management Group
Wellington Management Group
Massachusetts
-$486M
4
Two Sigma Investments
Two Sigma Investments
New York
-$449M
5
Edgewood Management
Edgewood Management
Connecticut
-$417M
Name Holding Trade Value Shares
Change 		Change in
Stake
BP
826
Ballentine Partners
Massachusetts
$2.71M +$882K +8,912 +49%
ML
827
Maniro Ltd
$2.71M – – –
VWM
828
Vivid Wealth Management
Iowa
$2.7M +$2.7M +27,237 New
PPC
829
Park Place Capital
Alabama
$2.69M +$1.01M +10,212 +61%
BCM
830
Brooktree Capital Management
Michigan
$2.69M +$1.44M +14,571 +117%
MFS
831
Mattson Financial Services
Michigan
$2.68M +$663K +6,693 +35%
AFS
832
Aft Forsyth & Sober
Florida
$2.67M – – –
BHB
833
Bank Hapoalim BM
Israel
$2.66M +$1.31M +13,230 +98%
BFM
834
Boothbay Fund Management
New York
$2.65M +$1.35M +13,679 +106%
FG
835
Fiduciary Group
Georgia
$2.64M +$252K +2,546 +11%
BCM
836
Brookstone Capital Management
Illinois
$2.6M -$7.03M -71,033 -73%
MWM
837
Mission Wealth Management
California
$2.6M -$134K -1,353 -5%
CIA
838
Cohen Investment Advisors
New Hampshire
$2.6M +$101K +1,020 +4%
Financial Engines Advisors
839
Financial Engines Advisors
California
$2.58M +$863K +8,718 +50%
NS
840
NBC Securities
Alabama
$2.58M +$3.46K +35 +0.1%
ECM
841
Everence Capital Management
Indiana
$2.58M -$910K -9,194 -26%
SAM
842
Sycomore Asset Management
France
$2.57M – – –
BCM
843
Benchstone Capital Management
New York
$2.56M +$2.56M +25,836 New
SC
844
SummitTX Capital
Texas
$2.55M +$2.55M +25,723 New
SB
845
SIG Brokerage
New York
$2.54M +$2.53M +25,576 New
KPWS
846
Kestra Private Wealth Services
Texas
$2.53M +$58.6K +592 +2%
VF
847
Virtu Financial
New York
$2.53M +$2.52M +25,455 New
VF
848
Vest Financial
Virginia
$2.53M +$53.3K +538 +2%
ES
849
Element Squared
Minnesota
$2.52M +$2.51M +25,359 New
MCG
850
McCollum Christoferson Group
New York
$2.52M +$2.51M +25,341 New
32 33
34
35 36

NOW Hedge Fund Activity: Q2 2026 in Review

2,223 of the 8,275 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q2 2026, worth a combined $83.5B — down 7.7% from $90.5B a quarter earlier.

Buyers outnumbered sellers: 329 funds opened new NOW positions and 268 closed out — a net gain of 61 holders — while 953 added to existing stakes and 787 trimmed.

The largest buyer was SG Americas Securities, adding an estimated $501M. The largest seller was T. Rowe Price Associates, cutting an estimated $1.79B.

  • 2,223 institutional investors held ServiceNow (NOW) as of Q2 2026, up from 2,200 in Q1 2026.
  • Funds reported $83.5B of ServiceNow stock for Q2 2026, down 7.7% quarter-over-quarter.
  • 329 funds opened new ServiceNow positions in Q2 2026 and 268 closed out, a net change of +61 holders.
  • The largest ServiceNow buyer in Q2 2026 was SG Americas Securities, an estimated $501M added.
  • The largest ServiceNow seller in Q2 2026 was T. Rowe Price Associates, an estimated $1.79B sold.

Based on aggregated 13F filings for Q2 2026.