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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
AWM
751
AE Wealth Management
Kansas
$3.19M +$1.2M +10,229 +50%
SLI
752
Sumitomo Life Insurance
Japan
$3.19M -$8.54M -72,581 -70%
MAS
753
Meeder Advisory Services
Ohio
$3.18M +$297K +2,522 +9%
PGCM
754
Prescott Group Capital Management
Oklahoma
$3.17M +$1.18M +10,000 +49%
AC
755
Asio Capital
Kentucky
$3.15M +$3.54M +30,124 New
TFA
756
Transamerica Financial Advisors
Florida
$3.14M -$126K -1,069 -3%
GIC
757
Generali Investments CEE
Czech Republic
$3.14M +$62.6K +532 +2%
BA
758
Bridgewater Advisors
New York
$3.13M +$550K +4,675 +15%
NDSIB
759
North Dakota State Investment Board
North Dakota
$3.13M -$647K -5,499 -16%
SRS
760
Strong Retirement Solutions
Washington
$3.13M +$1.66M +14,150 +90%
BFS
761
Bradley Foster & Sargent
Connecticut
$3.13M -$2.67M -22,728 -43%
TIM
762
Thornburg Investment Management
New Mexico
$3.12M
SCP
763
Stamos Capital Partners
California
$3.12M +$2.01M +17,102 +135%
SCTC
764
Sanibel Captiva Trust Company
Florida
$3.1M -$2.44M -20,756 -41%
BFG
765
Bleakley Financial Group
New Jersey
$3.05M +$652K +5,545 +23%
KHLMTHM
766
Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet
Israel
$3.05M +$3.43M +29,178 New
BFA
767
Buttonwood Financial Advisors
Maryland
$3.05M +$3.43M +29,155 New
MSA
768
MUFG Securities Americas
New York
$3.03M +$117K +995 +4%
FFA
769
First Foundation Advisors
California
$3.01M -$267K -2,272 -7%
EFM
770
E Fund Management
China
$3M +$3.38M +28,691 New
BC
771
Beaconlight Capital
New York
$3M +$3.37M +28,682 New
SNB
772
Security National Bank
Nebraska
$3M -$1.28M -10,876 -27%
SAM
773
Securian Asset Management
Minnesota
$2.97M +$19.6K +167 +0.6%
SP
774
SWS Partners
Ohio
$2.97M +$1.45M +12,357 +77%
AG
775
Ascent Group
Virginia
$2.96M +$1.44M +12,225 +76%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.