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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
IB
751
Iyo Bank
Japan
$3.92M
MFG
752
Merit Financial Group
Georgia
$3.92M +$1.8M +9,345 +61%
CWM
753
Cabot Wealth Management
Massachusetts
$3.9M +$29.9K +155 +0.6%
IA
754
IFP Advisors
Florida
$3.9M +$2.84M +14,720 +151%
CGIM
755
Capital Group Investment Management
Singapore
$3.88M +$47.2K +245 +1%
SC
756
SummitTX Capital
Texas
$3.88M +$4.69M +24,340 New
ACM
757
Alamar Capital Management
California
$3.85M -$189K -980 -4%
CT
758
Clearstead Trust
Maine
$3.83M -$46.3K -240 -1%
GI
759
GAMCO Investors
Connecticut
$3.79M -$600K -3,115 -12%
CPBTD
760
Central Pacific Bank - Trust Division
Hawaii
$3.79M +$2.19M +11,385 +91%
GS
761
GTS Securities
New York
$3.79M +$1.73M +8,965 +60%
USAA
762
United Services Automobile Association
Texas
$3.78M +$4.56M +23,680 New
CWP
763
CFM Wealth Partners
Texas
$3.77M +$408K +2,115 +10%
CIA
764
Capital Investment Advisors
Georgia
$3.77M +$1.36M +7,045 +42%
NC
765
NZS Capital
Colorado
$3.75M -$1.44M -7,460 -24%
SA
766
Strategic Advisors
New York
$3.75M +$916K +4,750 +25%
MME
767
Meag Munich Ergo
Germany
$3.74M +$1.09M +5,645 +32%
SAM
768
Silvercrest Asset Management
New York
$3.74M +$1.43M +7,430 +46%
XWM
769
Xcel Wealth Management
Florida
$3.71M +$265K +1,375 +6%
MC
770
Mathes Company
New York
$3.7M -$443K -2,300 -9%
RA
771
RFG Advisory
Alabama
$3.7M -$254K -1,320 -5%
SWM
772
Selective Wealth Management
Virginia
$3.68M -$171K -885 -4%
Fiera Capital (Canada)
773
Fiera Capital (Canada)
Quebec, Canada
$3.67M +$163K +845 +4%
FM
774
Freemont Management
Switzerland
$3.66M +$3.66M +19,000 +475%
WB
775
Webster Bank
Connecticut
$3.65M -$131K -680 -3%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.