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RFG Advisory’s ServiceNow NOW Stock Holding History

RFG Advisory’s Portfolio NOW Stock Details NOW Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$2.01M Buy
20,284
+14,835
+272% +$1.47M 0.03% 367
2026
Q1 		$570K Sell
5,449
-10,576
-66% -$1.24M 0.01% 695
2025
Q4 		$2.45M Sell
16,025
-690
-4% -$118K 0.05% 289
2025
Q3 		$3.08M Sell
16,715
-7,750
-32% -$1.45M 0.06% 233
2025
Q2 		$5.03M Buy
24,465
+1,235
+5% +$233K 0.12% 136
2025
Q1 		$3.7M Sell
23,230
-1,320
-5% -$254K 0.1% 144
2024
Q4 		$5.21M Sell
24,550
-355
-1% -$71.9K 0.15% 111
2024
Q3 		$4.45M Buy
24,905
+5,040
+25% +$829K 0.14% 125
2024
Q2 		$3.13M Buy
19,865
+1,660
+9% +$244K 0.1% 158
2024
Q1 		$2.78M Buy
18,205
+1,570
+9% +$238K 0.09% 172
2023
Q4 		$2.35M Buy
16,635
+4,705
+39% +$593K 0.09% 177
2023
Q3 		$1.33M Buy
11,930
+3,020
+34% +$345K 0.06% 236
2023
Q2 		$1M Buy
8,910
+2,990
+51% +$299K 0.04% 298
2023
Q1 		$550K Buy
5,920
+230
+4% +$20K 0.03% 389
2022
Q4 		$537K Sell
5,690
-340
-6% -$26.6K 0.03% 388
2022
Q3 		$448K Buy
6,030
+655
+12% +$59K 0.03% 406
2022
Q2 		$532K Buy
5,375
+465
+9% +$44.3K 0.03% 343
2022
Q1 		$547K Sell
4,910
-415
-8% -$46.5K 0.03% 299
2021
Q4 		$691K Buy
5,325
+235
+5% +$30.9K 0.05% 250
2021
Q3 		$633K Sell
5,090
-620
-11% -$75.1K 0.05% 239
2021
Q2 		$627K Buy
5,710
+575
+11% +$58.3K 0.06% 233
2021
Q1 		$513K Buy
5,135
+425
+9% +$44.9K 0.06% 247
2020
Q4 		$499K Buy
4,710
+105
+2% +$10.9K 0.07% 245
2020
Q3 		$447K Buy
4,605
+490
+12% +$43.8K 0.06% 245
2020
Q2 		$333K Buy
4,115
+575
+16% +$40.6K 0.05% 268
2020
Q1 		$203K Buy
+3,540
New +$221K 0.04% 322

Other funds holding NOW

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
UBS AM
UBS AM Chicago, Illinois $550B AUM 43.33% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Norges Bank
Norges Bank Oslo, Norway $1T AUM

RFG Advisory's NOW Position: Q2 2026 in Review

RFG Advisory increased its ServiceNow (NOW) stake by 272% in Q2 2026, buying an estimated $1.47M and bringing the position to 20,284 shares worth $2.01M. The position accounts for 0.03% of the portfolio, ranked #367.

RFG Advisory first reported a position in NOW in Q1 2020 and has held it in 26 quarters since. The position peaked at $5.21M in Q4 2024. 2,223 funds tracked by Wall St. Rank hold NOW as of Q2 2026.

  • RFG Advisory held 20,284 shares of ServiceNow worth $2.01M as of Q2 2026.
  • RFG Advisory bought 14,835 ServiceNow shares in Q2 2026, an estimated $1.47M.
  • ServiceNow made up 0.03% of RFG Advisory's portfolio in Q2 2026, its #367 holding.
  • RFG Advisory first reported a position in ServiceNow in Q1 2020 and has held it in 26 quarters since.
  • RFG Advisory's ServiceNow position peaked at $5.21M in Q4 2024.
  • 2,223 funds tracked by Wall St. Rank held ServiceNow as of Q2 2026.

Based on RFG Advisory's 13F filing for Q2 2026, filed 15 Jul 2026.