We are live on ! Find out more
NOW icon

ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
Mitsubishi UFJ Asset Management
51
Mitsubishi UFJ Asset Management
Japan
$280M +$21.4M +182,105 +7%
Citadel Advisors
52
Citadel Advisors
Florida
$276M +$175M +1,484,349 +129%
Canada Pension Plan Investment Board
53
Canada Pension Plan Investment Board
Ontario, Canada
$270M +$67.9M +576,965 +29%
Capital International Investors
54
Capital International Investors
California
$268M -$921M -7,832,605 -75%
National Pension Service
55
National Pension Service
South Korea
$267M +$4.09M +34,799 +1%
Sumitomo Mitsui Trust Group
56
Sumitomo Mitsui Trust Group
Japan
$259M -$14.2M -120,900 -5%
Envestnet Asset Management
57
Envestnet Asset Management
Illinois
$258M -$29.9M -254,304 -9%
William Blair Investment Management
58
William Blair Investment Management
Illinois
$248M +$26.2M +222,834 +10%
National Bank of Canada
59
National Bank of Canada
Quebec, Canada
$247M +$184M +1,561,278 +194%
American Century Companies
60
American Century Companies
Missouri
$246M -$5.74M -48,758 -2%
Susquehanna International Group
61
Susquehanna International Group
Pennsylvania
$244M +$220M +1,870,419 +401%
Citigroup
62
Citigroup
New York
$239M +$41.1M +349,608 +18%
Vanguard Global Advisers
63
Vanguard Global Advisers
Pennsylvania
$239M +$269M +2,288,335 New
Schroder Investment Management Group
64
Schroder Investment Management Group
United Kingdom
$237M -$7.31M -62,139 -3%
WT
65
Wellcome Trust
United Kingdom
$235M
Man Group
66
Man Group
United Kingdom
$232M +$49.5M +420,446 +23%
California Public Employees Retirement System
67
California Public Employees Retirement System
California
$215M -$1.86M -15,829 -0.8%
LPL Financial
68
LPL Financial
California
$214M +$28M +237,679 +13%
VOYA Investment Management
69
VOYA Investment Management
Georgia
$209M +$104M +886,253 +79%
DnB Asset Management
70
DnB Asset Management
Norway
$202M +$148M +1,261,037 +189%
Stifel Financial
71
Stifel Financial
Missouri
$199M -$1.55M -13,182 -0.7%
Fayez Sarofim & Co
72
Fayez Sarofim & Co
Texas
$198M +$2.05M +17,426 +0.9%
RhumbLine Advisers
73
RhumbLine Advisers
Massachusetts
$191M +$2.46M +20,909 +1%
Vanguard Asset Management
74
Vanguard Asset Management
$190M +$213M +1,814,064 New
William Blair & Company
75
William Blair & Company
Illinois
$188M -$48.7M -413,852 -19%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.