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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
WS
676
Wedbush Securities
California
$4.15M +$733K +6,230 +19%
GIA
677
Gladstone Institutional Advisory
Florida
$4.13M +$1.8M +15,291 +63%
SBFM
678
S-Bank Fund Management
Finland
$4.1M -$701K -5,958 -13%
CA
679
CSM Advisors
Pennsylvania
$4.09M +$3.18M +27,041 +224%
CYG
680
Clean Yield Group
Vermont
$4.08M +$1.59M +13,525 +53%
BT
681
Banque Transatlantique
France
$4.08M +$1.17M +9,934 +35%
FBB
682
Fulton Breakefield Broenniman
Maryland
$4.07M +$17.3K +147 +0.4%
HCA
683
Harbor Capital Advisors
Illinois
$4.05M +$1.86M +15,791 +69%
SCM
684
Shelton Capital Management
Colorado
$4.04M
RCA
685
Riverview Capital Advisers
Massachusetts
$4.03M +$4.33M +36,764 +2,048%
STA
686
Summit Trail Advisors
New York
$4.02M +$1.46M +12,408 +48%
SCB
687
Saudi Central Bank
Saudi Arabia
$4M +$4.5M +38,292 New
MYA
688
Meiji Yasuda America
New York
$3.98M -$61.5K -523 -1%
LOAMS
689
Lombard Odier Asset Management (Switzerland)
Switzerland
$3.97M -$526K -4,468 -11%
NG
690
Norden Group
Utah
$3.96M +$1.65M +14,045 +59%
SA
691
Strategic Advisors
New York
$3.95M +$1.36M +11,557 +44%
LG
692
Lane Generational
Massachusetts
$3.92M +$4.42M +37,535 New
MOS
693
MGO One Seven
Ohio
$3.92M +$2.16M +18,360 +96%
OCA
694
OpenArc Corporate Advisory
Georgia
$3.91M +$359K +3,051 +9%
GAM
695
Groupama Asset Management
France
$3.91M -$2.93M -24,865 -40%
SWP
696
Stratos Wealth Partners
Ohio
$3.91M -$638K -5,423 -13%
CL
697
Choreo LLC
Illinois
$3.91M -$133K -1,127 -3%
TMAM
698
Tokio Marine Asset Management
Japan
$3.9M +$229K +1,944 +5%
BG
699
BDF Gestion
France
$3.89M +$891K +7,571 +26%
FC
700
FORA Capital
Florida
$3.87M +$4.36M +37,072 New

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.