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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
AF
576
Avanza Fonder
Sweden
$6.19M -$1.44M -12,275 -17%
FI
577
Firetrail Investments
Australia
$6.12M +$2M +17,042 +41%
LCM
578
Landscape Capital Management
New Jersey
$6.09M +$4.28M +36,383 +166%
RP
579
Ravenswood Partners
Virginia
$6.07M
PAS
580
Park Avenue Securities
New York
$5.97M +$833K +7,079 +14%
VVP
581
Venture Visionary Partners
Ohio
$5.95M +$2.07M +17,580 +45%
BP
582
Broadleaf Partners
Ohio
$5.86M -$191K -1,623 -3%
CFO
583
Callan Family Office
Pennsylvania
$5.85M -$4.57M -38,821 -41%
WF
584
WoodTrust Financial
Wisconsin
$5.81M +$6.17M +52,483 +1,721%
HI
585
Horizon Investments
North Carolina
$5.81M +$964K +8,195 +17%
A
586
Allianz
Germany
$5.77M +$1.8M +15,321 +38%
YIA
587
YHB Investment Advisors
Connecticut
$5.76M +$3.08M +26,183 +90%
FFP
588
FourThought Financial Partners
Florida
$5.76M +$2.28M +19,384 +54%
CI
589
Capital International
California
$5.75M -$8.41M -71,462 -57%
TIP
590
Torray Investment Partners
Maryland
$5.73M +$1.67M +14,225 +35%
IA
591
IFP Advisors
Florida
$5.72M +$3.83M +32,563 +147%
PA
592
Paragon Advisors
Texas
$5.72M +$2.63M +22,356 +69%
LCM
593
Laurion Capital Management
New York
$5.67M +$4.94M +41,976 +341%
PWM
594
Perigon Wealth Management
California
$5.62M +$2.02M +17,135 +47%
GGHC
595
Gilder Gagnon Howe & Co
New York
$5.58M +$658K +5,589 +12%
LSERS
596
Louisiana State Employees Retirement System
Louisiana
$5.57M +$35.3K +300 +0.6%
BAM
597
BOCHK Asset Management
Hong Kong
$5.54M +$6.24M +53,000 New
BIAS
598
Beacon Investment Advisory Services
New Jersey
$5.52M +$415K +3,529 +7%
CAM
599
Clio Asset Management
Virginia
$5.51M -$66.9K -569 -1%
HP
600
Havemeyer Place
Connecticut
$5.5M +$533K +4,530 +9%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.