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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
BEI
576
Benjamin Edwards Inc
Missouri
$7.6M -$543K -2,815 -6%
SF
577
Synovus Financial
Georgia
$7.59M -$2.31M -11,990 -20%
RCW
578
Rheos Capital Works
Japan
$7.56M
IAA
579
Independent Advisor Alliance
North Carolina
$7.56M +$1.23M +6,375 +16%
JC
580
Jacobs & Co
California
$7.56M +$777K +4,030 +9%
AWS
581
Atria Wealth Solutions
New York
$7.47M +$486K +2,520 +6%
A
582
Allianz
Germany
$7.46M +$6.69M +34,710 +285%
ACM
583
Advisors Capital Management
New Jersey
$7.45M -$5.45M -28,300 -38%
DCM
584
Dupont Capital Management
Delaware
$7.42M -$3.06M -15,880 -25%
LTI
585
Laffer Tengler Investments
Tennessee
$7.41M +$436K +2,260 +5%
CFSG
586
Community Financial Services Group
Vermont
$7.35M -$70.4K -365 -0.8%
Carson Wealth (CWM LLC)
587
Carson Wealth (CWM LLC)
Nebraska
$7.29M +$2.99M +15,495 +51%
KeyBank National Association
588
KeyBank National Association
Ohio
$7.27M -$43.4K -225 -0.5%
SL
589
Siren LLC
Connecticut
$7.27M +$3.39M +17,605 +63%
IIM
590
INTECH Investment Management
Florida
$7.23M +$1.78M +9,260 +26%
Wolverine Trading
591
Wolverine Trading
Illinois
$7.17M +$4.33M +22,455 +100%
DWM
592
Dakota Wealth Management
Florida
$7.17M -$4.46M -23,150 -34%
VI
593
Vestcor Inc
New Brunswick, Canada
$7.17M +$5.01M +25,985 +137%
EOJOAM
594
E. Ohman J:or Asset Management
Sweden
$7.16M -$206K -1,070 -2%
EGM
595
Engineers Gate Manager
New York
$7.15M -$2.41M -12,480 -22%
TLP
596
Trinity Legacy Partners
Texas
$7.09M +$322K +1,670 +5%
BSC
597
Brown Shipley & Co
United Kingdom
$7.08M -$16.4K -85 -0.2%
EH
598
Equitable Holdings
New York
$7M +$2.43M +12,630 +40%
RDWM
599
Red Door Wealth Management
Tennessee
$6.91M +$752K +3,900 +10%
SCM
600
Shelton Capital Management
Colorado
$6.89M +$85.8K +445 +1%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.