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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
BCM
476
Brookstone Capital Management
Illinois
$10.2M +$714K +6,071 +7%
SCM
477
Sone Capital Management
New York
$10.2M +$11.4M +97,155 New
EF
478
Empowered Funds
Pennsylvania
$10.1M +$984K +8,363 +9%
SI
479
Sava Infond
Slovenia
$10.1M -$8.35M -71,000 -42%
ASN
480
Advisory Services Network
Georgia
$10.1M +$4.14M +35,179 +57%
Simplex Trading
481
Simplex Trading
Illinois
$10.1M +$6.29M +53,464 +124%
TCM
482
Telos Capital Management
California
$10.1M +$5.37M +45,632 +90%
MT
483
Midwest Trust
Kansas
$10.1M -$1.93M -16,431 -15%
M
484
MOTCO
Texas
$10M +$11.2M +94,788 +9,027%
NCM
485
Nearwater Capital Markets
Ireland
$9.93M -$27.6M -235,000 -71%
BIG
486
Boothe Investment Group
Delaware
$9.88M +$3.91M +33,217 +54%
PI
487
PineBridge Investments
New York
$9.87M -$40.7M -346,151 -79%
Capstone Investment Advisors
488
Capstone Investment Advisors
New York
$9.84M +$8.6M +73,115 +348%
AAM
489
Advisors Asset Management
Colorado
$9.83M -$332K -2,821 -3%
BCI
490
Brinker Capital Investments
Pennsylvania
$9.76M -$1.29M -10,951 -11%
TWC
491
TD Waterhouse Canada
Ontario, Canada
$9.72M +$4.63M +39,338 +73%
QCM
492
Qsemble Capital Management
New York
$9.62M +$1.38M +11,719 +15%
QIM
493
Quantitative Investment Management
Virginia
$9.62M +$10.8M +92,013 New
CFG
494
Citizens Financial Group
Rhode Island
$9.6M +$2.22M +18,838 +26%
WG
495
Winton Group
United Kingdom
$9.49M -$299K -2,542 -3%
SCM
496
Sterling Capital Management
North Carolina
$9.49M +$5.21M +44,317 +95%
PAG
497
Private Advisor Group
New Jersey
$9.41M +$2.03M +17,251 +24%
BAAM
498
Baker Avenue Asset Management
California
$9.38M +$8.75M +74,398 +484%
KAS
499
Kestra Advisory Services
Texas
$9.38M -$259K -2,199 -2%
AI
500
Atria Investments
North Carolina
$9.38M -$2.08M -17,690 -16%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.