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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
TGCMU
476
Titan Global Capital Management USA
New York
$12.3M -$5.6M -29,075 -27%
BCM
477
Brookstone Capital Management
Illinois
$12.3M -$109K -565 -0.7%
SIA
478
Sit Investment Associates
Minnesota
$12.2M +$1.82M +9,460 +14%
SLI
479
Sumitomo Life Insurance
Japan
$12.2M -$1.78M -9,255 -11%
B
480
Bailard
California
$12M -$326K -1,690 -2%
MGP
481
Metis Global Partners
California
$11.9M +$1.79M +9,285 +14%
AFA
482
Abacus FCF Advisors
Florida
$11.9M +$3.91M +20,265 +37%
FC
483
FORA Capital
Florida
$11.9M +$8.4M +43,580 +140%
SPC
484
Stony Point Capital
New York
$11.7M +$7.1M +36,830 +101%
PCIA
485
Prime Capital Investment Advisors
Kansas
$11.5M +$876K +4,545 +7%
SVCP
486
Silicon Valley Capital Partners
California
$11.5M +$4.73M +24,525 +52%
QT
487
Quantbot Technologies
New York
$11.3M +$13.7M +71,275 New
TAM
488
Tocqueville Asset Management
New York
$11.3M -$279K -1,450 -2%
AF
489
Avanza Fonder
Sweden
$11.2M -$413K -2,145 -3%
KRS
490
Kentucky Retirement Systems
Kentucky
$11.2M -$127K -660 -0.9%
BF
491
BOK Financial
Oklahoma
$11.1M -$1.73M -8,975 -11%
BCM
492
Barrier Capital Management
California
$11.1M +$2.81M +14,565 +26%
QCM
493
QRG Capital Management
Illinois
$11.1M -$465K -2,410 -3%
DADC
494
D.A. Davidson & Co
Montana
$11M +$156K +810 +1%
UCFA
495
United Capital Financial Advisors
Texas
$10.9M -$171K -885 -1%
ASN
496
Advisory Services Network
Georgia
$10.9M -$1.99M -10,310 -13%
MCM
497
MAI Capital Management
Ohio
$10.7M +$710K +3,685 +6%
AIM
498
Arcadia Investment Management
Michigan
$10.7M -$114K -590 -0.9%
NIM
499
NEOS Investment Management
Connecticut
$10.6M +$2.42M +12,535 +23%
MC
500
Montag & Caldwell
Georgia
$10.5M -$512K -2,655 -4%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.