B
NOW icon

Bailard’s ServiceNow NOW Stock Holding History

Bailard’s Portfolio NOW Stock Details NOW Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$15.6M Buy
149,505
+70,155
+88% +$8.25M 0.36% 62
2025
Q4 		$12.2M Buy
79,350
+3,475
+5% +$596K 0.27% 81
2025
Q3 		$14M Sell
75,875
-275
-0.4% -$51.4K 0.3% 67
2025
Q2 		$15.7M Buy
76,150
+800
+1% +$151K 0.37% 62
2025
Q1 		$12M Sell
75,350
-1,690
-2% -$326K 0.31% 71
2024
Q4 		$16.3M Sell
77,040
-1,940
-2% -$393K 0.42% 60
2024
Q3 		$14.1M Buy
78,980
+7,820
+11% +$1.29M 0.37% 64
2024
Q2 		$11.2M Hold
71,160
– – 0.31% 78
2024
Q1 		$10.9M Sell
71,160
-9,315
-12% -$1.41M 0.3% 80
2023
Q4 		$11.4M Sell
80,475
-10,975
-12% -$1.38M 0.34% 68
2023
Q3 		$10.2M Buy
91,450
+3,250
+4% +$371K 0.34% 64
2023
Q2 		$9.91M Sell
88,200
-7,080
-7% -$708K 0.35% 66
2023
Q1 		$8.86M Buy
95,280
+1,530
+2% +$133K 0.32% 75
2022
Q4 		$7.28M Sell
93,750
-2,015
-2% -$157K 0.28% 86
2022
Q3 		$7.23M Buy
95,765
+7,670
+9% +$691K 0.3% 78
2022
Q2 		$8.38M Buy
88,095
+630
+0.7% +$60K 0.33% 67
2022
Q1 		$9.74M Buy
87,465
+4,595
+6% +$515K 0.33% 70
2021
Q4 		$10.8M Buy
82,870
+10,130
+14% +$1.33M 0.34% 68
2021
Q3 		$9.05M Buy
72,740
+1,780
+3% +$216K 0.31% 76
2021
Q2 		$7.8M Sell
70,960
-3,655
-5% -$371K 0.27% 87
2021
Q1 		$7.46M Buy
74,615
+56,430
+310% +$5.96M 0.28% 82
2020
Q4 		$2M Buy
18,185
+1,515
+9% +$158K 0.09% 159
2020
Q3 		$1.62M Buy
16,670
+1,315
+9% +$117K 0.08% 166
2020
Q2 		$1.24M Sell
15,355
-1,660
-10% -$117K 0.07% 180
2020
Q1 		$975K Buy
17,015
+905
+6% +$56.6K 0.07% 171
2019
Q4 		$910K Buy
16,110
+890
+6% +$46.9K 0.05% 205
2019
Q3 		$773K Buy
+15,220
New +$828K 0.05% 225

Other funds holding NOW

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
UBS AM
UBS AM Chicago, Illinois $481B AUM 26.39% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return

Bailard's NOW Position: Q1 2026 in Review

Bailard increased its ServiceNow (NOW) stake by 88% in Q1 2026, buying an estimated $8.25M and bringing the position to 149,505 shares worth $15.6M. The position accounts for 0.36% of the portfolio, ranked #62.

Bailard first reported a position in NOW in Q3 2019 and has held it in 27 quarters since. The position peaked at $16.3M in Q4 2024. 2,191 funds tracked by Wall St. Rank hold NOW as of Q1 2026.

  • Bailard held 149,505 shares of ServiceNow worth $15.6M as of Q1 2026.
  • Bailard bought 70,155 ServiceNow shares in Q1 2026, an estimated $8.25M.
  • ServiceNow made up 0.36% of Bailard's portfolio in Q1 2026, its #62 holding.
  • Bailard first reported a position in ServiceNow in Q3 2019 and has held it in 27 quarters since.
  • Bailard's ServiceNow position peaked at $16.3M in Q4 2024.
  • 2,191 funds tracked by Wall St. Rank held ServiceNow as of Q1 2026.

Based on Bailard's 13F filing for Q1 2026, filed 11 May 2026.