B
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Bailard’s ServiceNow NOW Stock Holding History

Bailard’s Portfolio NOW Stock Details NOW Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$13.8M Sell
138,674
-10,831
-7% -$1.07M 0.28% 77
2026
Q1 		$15.6M Buy
149,505
+70,155
+88% +$8.25M 0.36% 62
2025
Q4 		$12.2M Buy
79,350
+3,475
+5% +$596K 0.27% 81
2025
Q3 		$14M Sell
75,875
-275
-0.4% -$51.4K 0.3% 67
2025
Q2 		$15.7M Buy
76,150
+800
+1% +$151K 0.37% 62
2025
Q1 		$12M Sell
75,350
-1,690
-2% -$326K 0.31% 71
2024
Q4 		$16.3M Sell
77,040
-1,940
-2% -$393K 0.42% 60
2024
Q3 		$14.1M Buy
78,980
+7,820
+11% +$1.29M 0.37% 64
2024
Q2 		$11.2M Hold
71,160
– – 0.31% 78
2024
Q1 		$10.9M Sell
71,160
-9,315
-12% -$1.41M 0.3% 80
2023
Q4 		$11.4M Sell
80,475
-10,975
-12% -$1.38M 0.34% 68
2023
Q3 		$10.2M Buy
91,450
+3,250
+4% +$371K 0.34% 64
2023
Q2 		$9.91M Sell
88,200
-7,080
-7% -$708K 0.35% 66
2023
Q1 		$8.86M Buy
95,280
+1,530
+2% +$133K 0.32% 75
2022
Q4 		$7.28M Sell
93,750
-2,015
-2% -$157K 0.28% 86
2022
Q3 		$7.23M Buy
95,765
+7,670
+9% +$691K 0.3% 78
2022
Q2 		$8.38M Buy
88,095
+630
+0.7% +$60K 0.33% 67
2022
Q1 		$9.74M Buy
87,465
+4,595
+6% +$515K 0.33% 70
2021
Q4 		$10.8M Buy
82,870
+10,130
+14% +$1.33M 0.34% 68
2021
Q3 		$9.05M Buy
72,740
+1,780
+3% +$216K 0.31% 76
2021
Q2 		$7.8M Sell
70,960
-3,655
-5% -$371K 0.27% 87
2021
Q1 		$7.46M Buy
74,615
+56,430
+310% +$5.96M 0.28% 82
2020
Q4 		$2M Buy
18,185
+1,515
+9% +$158K 0.09% 159
2020
Q3 		$1.62M Buy
16,670
+1,315
+9% +$117K 0.08% 166
2020
Q2 		$1.24M Sell
15,355
-1,660
-10% -$117K 0.07% 180
2020
Q1 		$975K Buy
17,015
+905
+6% +$56.6K 0.07% 171
2019
Q4 		$910K Buy
16,110
+890
+6% +$46.9K 0.05% 205
2019
Q3 		$773K Buy
+15,220
New +$828K 0.05% 225

Other funds holding NOW

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
UBS AM
UBS AM Chicago, Illinois $550B AUM 43.33% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Norges Bank
Norges Bank Oslo, Norway $1T AUM

Bailard's NOW Position: Q2 2026 in Review

Bailard reduced its ServiceNow (NOW) stake by 7.2% in Q2 2026, selling an estimated $1.07M and leaving 138,674 shares worth $13.8M. The position accounts for 0.28% of the portfolio, ranked #77.

Bailard first reported a position in NOW in Q3 2019 and has held it in 28 quarters since. The position peaked at $16.3M in Q4 2024. 2,235 funds tracked by Wall St. Rank hold NOW as of Q2 2026.

  • Bailard held 138,674 shares of ServiceNow worth $13.8M as of Q2 2026.
  • Bailard sold 10,831 ServiceNow shares in Q2 2026, an estimated $1.07M.
  • ServiceNow made up 0.28% of Bailard's portfolio in Q2 2026, its #77 holding.
  • Bailard first reported a position in ServiceNow in Q3 2019 and has held it in 28 quarters since.
  • Bailard's ServiceNow position peaked at $16.3M in Q4 2024.
  • 2,235 funds tracked by Wall St. Rank held ServiceNow as of Q2 2026.

Based on Bailard's 13F filing for Q2 2026, filed 30 Jul 2026.