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ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
GIBU
451
Gulf International Bank (UK)
United Kingdom
$16.9M -$173K -855 -1%
TWC
452
TD Waterhouse Canada
Ontario, Canada
$16.8M +$7.24M +35,730 +82%
ASN
453
Advisory Services Network
Georgia
$16.7M +$4.43M +21,885 +38%
SAM
454
Sawgrass Asset Management
Florida
$16.6M -$956K -4,720 -6%
BCM
455
Brookstone Capital Management
Illinois
$16.5M +$480K +2,370 +3%
TNB
456
Thomasville National Bank
Georgia
$16.4M +$177K +875 +1%
B
457
Bailard
California
$16.3M -$393K -1,940 -2%
Kovitz Investment Group Partners
458
Kovitz Investment Group Partners
Illinois
$16.2M +$17.3M +85,500 +140%
BF
459
BOK Financial
Oklahoma
$16.1M -$1.38M -6,815 -8%
RIA
460
RPG Investment Advisory
California
$16.1M -$24.3K -120 -0.2%
PL
461
Parkwood LLC
Ohio
$16.1M -$5.6M -27,655 -27%
DS
462
DRW Securities
Illinois
$16M +$6.41M +31,655 +73%
ACM
463
Advisors Capital Management
New Jersey
$15.9M -$751K -3,705 -5%
BFM
464
Boothbay Fund Management
New York
$15.5M +$13.2M +65,170 +845%
TAM
465
Tocqueville Asset Management
New York
$15.3M -$5.06K -25 -0%
QCM
466
QRG Capital Management
Illinois
$15.3M +$1.99M +9,825 +16%
Mercer Global Advisors
467
Mercer Global Advisors
Colorado
$15.3M +$3.77M +18,595 +35%
GC
468
GFG Capital
Florida
$15.2M -$408K -2,015 -3%
VA
469
Vident Advisory
Georgia
$15.1M +$6.01M +29,685 +71%
ETC
470
Exchange Traded Concepts
Oklahoma
$15.1M -$3.39M -16,715 -19%
MYLI
471
Meiji Yasuda Life Insurance
Japan
$15.1M +$9.88M +48,780 +218%
KAS
472
Kestra Advisory Services
Texas
$15.1M +$1.09M +5,365 +8%
Qube Research & Technologies (QRT)
473
Qube Research & Technologies (QRT)
United Kingdom
$15M +$14.4M +70,915 New
UB
474
UMB Bank
Missouri
$15M -$1.17M -5,765 -8%
KRS
475
Kentucky Retirement Systems
Kentucky
$15M -$198K -975 -1%

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.