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2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
CA
426
Cornerstone Advisors
North Carolina
$13.5M +$925K +7,859 +7%
BAMF
427
BI Asset Management Fondsmaeglerselskab
Denmark
$13.4M -$280K -2,377 -2%
CAG
428
Crestwood Advisors Group
Massachusetts
$13.3M +$8.51M +72,336 +131%
ELI
429
Empire Life Investments
Ontario, Canada
$13.3M +$4.62M +39,249 +44%
UAS
430
United Asset Strategies
New York
$13.2M +$998K +8,484 +7%
AC
431
Avestar Capital
New York
$13M +$456K +3,875 +3%
QCM
432
QRG Capital Management
Illinois
$13M +$7.55M +64,160 +106%
VIM
433
Vinva Investment Management
Australia
$12.9M +$3.2M +27,238 +28%
SPIA
434
Steward Partners Investment Advisory
New York
$12.9M +$3.91M +33,200 +37%
MFAM
435
Motley Fool Asset Management
Virginia
$12.9M +$1.73M +14,673 +14%
AWMS
436
Advocacy Wealth Management Services
Georgia
$12.8M +$5.41M +46,023 +60%
VC
437
Vestor Capital
Illinois
$12.8M +$14.4M +122,030 +38,987%
KFC
438
Klingenstein Fields & Co
New York
$12.7M -$145K -1,232 -1%
Optiver Holding
439
Optiver Holding
Netherlands
$12.7M +$9.76M +82,944 +215%
LFM
440
LGT Fund Management
Liechtenstein
$12.7M +$9.83M +83,550 +223%
AC
441
Allstate Corporation
Illinois
$12.5M +$4.75M +40,346 +51%
OPERF
442
Oregon Public Employees Retirement Fund
Oregon
$12.5M +$106K +900 +0.8%
BMSSC
443
B. Metzler seel. Sohn & Co
Germany
$12.4M -$8.67M -73,687 -38%
BIA
444
Biondo Investment Advisors
Pennsylvania
$12.3M +$5.9M +50,145 +75%
MOACM
445
Mutual of America Capital Management
New York
$12.2M +$128K +1,091 +0.9%
WC
446
Westwind Capital
New Mexico
$12.2M -$532K -4,526 -4%
RIA
447
RPG Investment Advisory
California
$12M +$1.38M +11,748 +11%
LWM
448
Lyell Wealth Management
California
$12M -$1.88M -15,939 -12%
EMPI
449
Elo Mutual Pension Insurance
Finland
$11.9M -$2.51M -21,301 -16%
NSUP
450
NLB Skladi upravljanje premozenja
$11.9M +$914K +7,766 +7%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.