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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
IUHSA
426
Itau Unibanco Holding S.A.
Brazil
$16.5M +$3.64M +18,875 +22%
FFN
427
Focus Financial Network
Minnesota
$16.4M +$2.92M +15,140 +17%
O
428
Ossiam
France
$16.4M -$128M -664,295 -87%
QC
429
Quadrature Capital
United Kingdom
$16.2M +$19.6M +101,740 New
SC
430
SouthState Corp
Florida
$16.2M +$253K +1,315 +1%
ETC
431
Exchange Traded Concepts
Oklahoma
$16M +$5.57M +28,890 +40%
A
432
Atomvest
Hong Kong
$15.8M
TSM
433
Two Star Manager
Florida
$15.6M +$2.47M +12,800 +15%
MC
434
Middleton & Co
Massachusetts
$15.6M -$994K -5,155 -5%
CIBC Private Wealth Group
435
CIBC Private Wealth Group
Georgia
$15.3M -$67M -347,845 -77%
KC
436
Kadensa Capital
Hong Kong
$15.2M +$18.4M +95,350 New
DK
437
DJE Kapital
Germany
$15.1M -$14.7M -76,210 -44%
BT
438
Banque Transatlantique
France
$15M -$35.1M -182,080 -66%
RIM
439
Rakuten Investment Management
Japan
$15M +$18.1M +94,145 New
GKIM
440
GW&K Investment Management
Massachusetts
$15M -$97.3K -505 -0.5%
Kovitz Investment Group Partners
441
Kovitz Investment Group Partners
Illinois
$14.9M -$10.3M -53,385 -36%
FDCDDQ
442
Federation des caisses Desjardins du Quebec
Quebec, Canada
$14.8M +$4.58M +23,765 +34%
TWC
443
TD Waterhouse Canada
Ontario, Canada
$14.7M +$2.13M +11,035 +14%
AP
444
Archon Partners
New Jersey
$14.3M
IMC Chicago
445
IMC Chicago
Illinois
$14.2M -$2.04M -10,575 -11%
WP
446
Waycross Partners
Kentucky
$14.2M +$17.2M +89,345 New
ECM
447
Eisler Capital Management
United Kingdom
$14.1M +$17.1M +88,795 New
WP
448
Woodline Partners
California
$14.1M +$8.91M +46,215 +109%
TAM
449
Taurus Asset Management
New York
$14.1M +$183K +950 +1%
MYLI
450
Meiji Yasuda Life Insurance
Japan
$14.1M +$3.34M +17,340 +24%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.