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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
HCM
351
Howland Capital Management
Massachusetts
$20.2M +$6.7M +56,973 +42%
OSAM
352
O'Shaughnessy Asset Management
Connecticut
$19.8M +$3.71M +31,542 +20%
Public Sector Pension Investment Board (PSP Investments)
353
Public Sector Pension Investment Board (PSP Investments)
Quebec, Canada
$19.7M +$4.1M +34,855 +23%
GI
354
Gradient Investments
Minnesota
$19.4M +$3.55M +30,188 +19%
DPL
355
Danica Pension Livsforsikrings
$19.4M +$4.87M +41,404 +29%
CAPTRUST Financial Advisors
356
CAPTRUST Financial Advisors
North Carolina
$19.2M -$1.4M -11,870 -6%
GIM
357
Generate Investment Management
New Zealand
$19.2M +$14.2M +120,684 +193%
Northwestern Mutual Wealth Management
358
Northwestern Mutual Wealth Management
Wisconsin
$19.1M -$38.8M -330,002 -64%
LC
359
Lakehouse Capital
Australia
$19M +$8.17M +69,478 +127%
QPBE
360
Quintet Private Bank (Europe)
Luxembourg
$19M +$95.9K +815 +0.5%
GPTE
361
Generali Powszechne Towarzystwo Emerytalne
Poland
$18.9M
OPFM
362
Optimus Prime Fund Management
Cayman Islands
$18.9M +$21.2M +180,300 New
Pacer Advisors
363
Pacer Advisors
Pennsylvania
$18.8M +$2.79M +23,676 +15%
Mercer Global Advisors
364
Mercer Global Advisors
Colorado
$18.6M +$5.23M +44,436 +33%
VIM
365
Vancity Investment Management
British Columbia, Canada
$18.5M -$920K -7,819 -4%
UIM
366
USS Investment Management
United Kingdom
$18.4M +$768K +6,529 +4%
AIM
367
Avity Investment Management
Connecticut
$18.3M -$7.59M -64,541 -27%
EAM
368
Erste Asset Management
Austria
$18.2M -$15.4M -130,723 -43%
URS
369
Utah Retirement Systems
Utah
$18.2M +$35.5K +302 +0.2%
Vanguard Personalized Indexing Management
370
Vanguard Personalized Indexing Management
California
$18.1M +$1.78M +15,140 +10%
ACA
371
Aptus Capital Advisors
Alabama
$18M -$5.49M -46,660 -21%
M&T Bank
372
M&T Bank
New York
$18M -$1.52M -12,898 -7%
AS
373
Aware Super
Australia
$17.9M +$20.2M +171,299 New
SYBT
374
Stock Yards Bank & Trust
Kentucky
$17.8M +$12.9M +109,341 +179%
JIC
375
Johnson Investment Counsel
Ohio
$17.7M +$15.1M +128,018 +307%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.