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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
Retirement Systems of Alabama
326
Retirement Systems of Alabama
Alabama
$23.2M +$168K +1,432 +0.6%
AB
327
Amalgamated Bank
New York
$22.9M -$909K -7,724 -3%
SAM
328
Sycomore Asset Management
France
$22.7M
Verition Fund Management
329
Verition Fund Management
Connecticut
$22.6M +$5.69M +48,386 +29%
PP
330
Prudential plc
United Kingdom
$22.2M -$78.7K -669 -0.3%
IMPI
331
Ilmarinen Mutual Pension Insurance
Finland
$21.9M -$4.27M -36,284 -15%
IG
332
Ithaka Group
Virginia
$21.9M +$436K +3,710 +2%
DWM
333
Diversify Wealth Management
Utah
$21.8M +$14.2M +121,029 +97%
CIBC World Market
334
CIBC World Market
Ontario, Canada
$21.7M -$3.67M -31,172 -13%
EH
335
Equitable Holdings
New York
$21.5M +$11M +93,757 +182%
Kovitz Investment Group Partners
336
Kovitz Investment Group Partners
Illinois
$21.5M +$19.1M +162,122 +376%
UCFA
337
United Capital Financial Advisors
Texas
$21.4M +$11.8M +100,205 +96%
VA
338
Vident Advisory
Georgia
$21.3M -$5.43M -46,162 -18%
CISOA
339
Capital Investment Services of America
Wisconsin
$21.1M +$2.58M +21,949 +12%
AAF
340
Andra AP-fonden
Sweden
$21.1M -$2.65M -22,520 -10%
BP
341
BNP Paribas
France
$21M +$441K +3,746 +2%
Nisa Investment Advisors
342
Nisa Investment Advisors
Missouri
$20.9M +$1.22M +10,339 +5%
ProShare Advisors
343
ProShare Advisors
Maryland
$20.7M -$5.5M -46,777 -19%
GSP
344
Grafton Street Partners
Florida
$20.7M +$23.3M +197,676 New
SC
345
Scotia Capital
Ontario, Canada
$20.6M +$4.46M +37,881 +24%
BPCE
346
Bank Pictet & Cie (Europe)
Germany
$20.4M +$22.8M +193,657 +10,468%
HIMC
347
Heritage Investors Management Corp
Maryland
$20.4M +$1.95M +16,565 +9%
LGF
348
LGT Group Foundation
Liechtenstein
$20.2M +$4.29M +36,493 +23%
CF
349
Covea Finance
France
$20.2M -$4.67M -39,675 -17%
Nomura Holdings
350
Nomura Holdings
Japan
$20.2M +$9.17M +77,981 +68%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.