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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
Commonwealth Equity Services
251
Commonwealth Equity Services
Massachusetts
$35.8M +$5.34M +45,380 +15%
OIAM
252
OFI Invest Asset Management
France
$35.5M +$23.1M +196,705 +101%
IG
253
ING Group
Netherlands
$35.5M +$14.1M +119,533 +54%
OBAM
254
ODDO BHF Asset Management
France
$35.4M +$6.88M +58,517 +21%
TAM
255
Trillium Asset Management
Massachusetts
$35M +$1.02M +8,636 +3%
LF
256
Lansforsakringar Fondforvaltning
Sweden
$34.9M -$3.72M -31,599 -9%
Toronto Dominion Bank
257
Toronto Dominion Bank
Ontario, Canada
$34.4M -$7.27M -61,759 -16%
NW
258
NewEdge Wealth
Pennsylvania
$34.3M +$31.4M +266,938 +436%
AV
259
ASR Vermogensbeheer
Netherlands
$34.1M +$2.17M +18,472 +6%
Walleye Capital
260
Walleye Capital
New York
$33.8M +$36.5M +310,081 +2,400%
MML Investors Services
261
MML Investors Services
Massachusetts
$33.7M -$1.01M -8,572 -3%
TAF
262
Tredje AP-fonden
Sweden
$33.6M -$28M -238,282 -43%
X
263
Xponance
Pennsylvania
$33.4M +$3.82M +32,512 +11%
SOMRS
264
State of Michigan Retirement System
Michigan
$33.3M +$200K +1,700 +0.5%
TWIM
265
TIAA Wealth Investment Management
New York
$33.3M +$37.4M +318,036 New
Janney Montgomery Scott
266
Janney Montgomery Scott
Pennsylvania
$33.2M +$7.17M +60,911 +24%
CTB
267
Country Trust Bank
Illinois
$32.8M +$3.85M +32,759 +12%
MIF
268
Mediolanum International Funds
Ireland
$32.2M +$6.68M +56,756 +23%
Truist Financial
269
Truist Financial
North Carolina
$32.1M -$36M -305,638 -50%
AssetMark Inc
270
AssetMark Inc
California
$32M +$4.95M +42,110 +16%
DADC
271
D.A. Davidson & Co
Montana
$31.8M +$19.4M +165,171 +119%
Calamos Advisors
272
Calamos Advisors
Illinois
$31.8M -$19.5M -166,162 -35%
CM
273
Castleark Management
Illinois
$31.8M +$3.92M +33,336 +12%
BBHC
274
Brown Brothers Harriman & Co
New York
$31.5M -$51.2M -434,966 -59%
CB
275
Commerce Bank
Missouri
$31.4M -$13.8M -117,562 -28%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.