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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
UIA
2551
Ulland Investment Advisors
Minnesota
-$20K -130 Closed
GAFA
2552
Garton & Associates Financial Advisors
Kentucky
-$19.1K -125 Closed
NWM
2553
Navigoe Wealth Management
California
-$12K -80 Closed
CIA
2554
Cape Investment Advisory
Georgia
-$9.96K -65 Closed
IWM
2555
Inlight Wealth Management
Georgia
-$9.19K -60 Closed
VWWMG
2556
Vermillion & White Wealth Management Group
Pennsylvania
-$8.43K -55 Closed
MCA
2557
Midwest Capital Advisors
Michigan
-$7.66K -50 Closed
LIA
2558
Luken Investment Analytics
Tennessee
-$5.36K -35 Closed
FGAM
2559
Financial Gravity Asset Management
Texas
-$3.83K -25 Closed
GGI
2560
Godsey & Gibb Inc
Virginia
-$3.83K -25 Closed
QA
2561
Quattro Advisors
Pennsylvania
-$3.83K -25 Closed
RFA
2562
Reyes Financial Architecture
California
-$3.83K -25 Closed
CAM
2563
Costello Asset Management
Pennsylvania
-$3.06K -20 Closed
HIA
2564
HFM Investment Advisors
New Jersey
-$3.06K -20 Closed
OC
2565
Optima Capital
Oregon
-$3.06K -20 Closed
BCM
2566
Blume Capital Management
California
-$2.3K -15 Closed
CRI
2567
Commonwealth Retirement Investments
Virginia
-$2.3K -15 Closed
CAIM
2568
Catherine Avery Investment Management
Florida
-$1.53K -10 Closed
EWA
2569
EQ Wealth Advisors
Texas
-$1.53K -10 Closed
JWM
2570
Jessup Wealth Management
Ohio
-$1.53K -10 Closed
MW
2571
Merited Wealth
Florida
-$1.53K -10 Closed
TBFA
2572
Three Bearings Fiduciary Advisors
New Hampshire
-$1.17K -10 Closed
WW
2573
Winnow Wealth
Texas
-$1.23K -8 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.