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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
BWM
2501
Blossom Wealth Management
California
-$214K -1,400 Closed
BCM
2502
Bourgeon Capital Management
Connecticut
-$214K -1,400 Closed
EW
2503
Elyxium Wealth
California
-$214K -1,400 Closed
CAM
2504
Claret Asset Management
Quebec, Canada
-$214K -1,396 Closed
HCA
2505
Heck Capital Advisors
Wisconsin
-$214K -1,395 Closed
YWM
2506
Yoder Wealth Management
California
-$214K -1,395 Closed
CFA
2507
Cahill Financial Advisors
Minnesota
-$211K -1,380 Closed
WSWA
2508
Warren Street Wealth Advisors
California
-$211K -1,378 Closed
FNT
2509
First Nebraska Trust
Nebraska
-$211K -1,375 Closed
CWM
2510
Chesapeake Wealth Management
Virginia
-$210K -1,370 Closed
LAA
2511
Liberty Atlantic Advisors
Texas
-$210K -1,370 Closed
BW
2512
BostonPremier Wealth
Massachusetts
-$209K -1,365 Closed
EIG
2513
Ellenbecker Investment Group
Wisconsin
-$209K -1,365 Closed
AF
2514
Apollon Financial
South Carolina
-$208K -1,355 Closed
ISWM
2515
Independent Solutions Wealth Management
New York
-$207K -1,351 Closed
EB
2516
Exchange Bank
California
-$206K -1,346 Closed
CWA
2517
Consilium Wealth Advisory
Texas
-$206K -1,345 Closed
OWA
2518
Octavia Wealth Advisors
Ohio
-$206K -1,345 Closed
IA
2519
Insight Advisors
Pennsylvania
-$206K -1,344 Closed
BF
2520
Brucke Financial
Indiana
-$206K -1,343 Closed
EAM
2521
Empirical Asset Management
Massachusetts
-$205K -1,340 Closed
FMWA
2522
Forvis Mazars Wealth Advisors
Missouri
-$205K -1,340 Closed
AAM
2523
Azzad Asset Management
Virginia
-$204K -1,335 Closed
AWA
2524
Acorn Wealth Advisors
Michigan
-$204K -1,331 Closed
RSA
2525
River Street Advisors
Illinois
-$204K -1,330 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.