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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
A
2476
AlphaQuest
New York
-$231K -1,511 Closed
PCM
2477
Pincus Capital Management
New York
-$231K -1,510 Closed
PFA
2478
Pathway Financial Advisors
Vermont
-$224K -1,505 Closed
MAM
2479
Mainsail Asset Management
Alabama
-$230K -1,500 Closed
PAG
2480
Private Advisory Group
Washington
-$230K -1,500 Closed
SWM
2481
Selby Wealth Management
California
-$230K -1,500 Closed
CCM
2482
Cloud Capital Management
Washington
-$229K -1,498 Closed
MC
2483
Matters Capital
Florida
-$229K -1,495 Closed
WB
2484
West Bancorporation
Iowa
-$229K -1,495 Closed
Empower Advisory Group
2485
Empower Advisory Group
Colorado
-$228K -1,487 Closed
ACA
2486
Arsenal Capital Advisors
Pennsylvania
-$226K -1,475 Closed
GRWP
2487
Green Ridge Wealth Planning
New Jersey
-$226K -1,475 Closed
LGA
2488
Lebenthal Global Advisors
New York
-$226K -1,474 Closed
AGM
2489
Alpine Global Management
New York
-$224K -1,462 Closed
SSC
2490
Syverson Strege & Co
Iowa
-$224K -1,460 Closed
WA
2491
WealthTrust Axiom
Pennsylvania
-$224K -1,460 Closed
FSA
2492
Franklin Street Advisors
North Carolina
-$223K -1,455 Closed
WCM
2493
Weaver Capital Management
Georgia
-$222K -1,452 Closed
QPWM
2494
Quadrant Private Wealth Management
Pennsylvania
-$222K -1,448 Closed
PVI
2495
Pine Valley Investments
New Jersey
-$220K -1,435 Closed
SA
2496
Sacks & Associates
New Jersey
-$218K -1,425 Closed
TPBG
2497
Turning Point Benefit Group
Maryland
-$217K -1,417 Closed
TC
2498
TFR Capital
Texas
-$217K -1,415 Closed
KRW
2499
Kaufman Rossin Wealth
Florida
-$215K -1,406 Closed
CRI
2500
Colonial River Investments
Virginia
-$215K -1,403 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.