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The Honest Company
HNST

121 hedge funds and large institutions have $158M invested in The Honest Company in 2022 Q4 according to their latest regulatory filings, with 7 funds opening new positions, 47 increasing their positions, 35 reducing their positions, and 16 closing their positions.

New
Increased
Maintained
Reduced
Closed

34% more repeat investments, than reductions

Existing positions increased: 47 | Existing positions reduced: 35

1.55% more ownership

Funds ownership: 56.3% → 57.85% (+1.5%)

0% more funds holding in top 10

Funds holding in top 10: 3 → 3 (0)

7% less funds holding

Funds holding: 130 → 121 (-9)

13% less capital invested

Capital invested by funds: $182M → $158M (-$23.6M)

31% less call options, than puts

Call options by funds: $525K | Put options by funds: $758K

56% less first-time investments, than exits

New positions opened: 7 | Existing positions closed: 16

Holders
121
Holders Change
-9
Holders Change %
-6.92%
% of All Funds
1.95%
Holding in Top 10
3
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.05%
New
7
Increased
47
Reduced
35
Closed
16
Calls
$525K
Puts
$758K
Net Calls
-$233K
Net Calls Change
-$767K

Top Buyers

Rank Fund Capital Flow
1
PCM
Portolan Capital Management
Massachusetts
+$5.98M
2
PAMP
Polar Asset Management Partners
Ontario, Canada
+$2.41M
3
Dimensional Fund Advisors
Dimensional Fund Advisors
Texas
+$2.2M
4
ACH
ArrowMark Colorado Holdings
Colorado
+$2.02M
5
Verition Fund Management
Verition Fund Management
Connecticut
+$1.55M

Top Sellers

Rank Fund Capital Flow
1
Norges Bank
Norges Bank
Norway
-$5.99M
2
PSC
Prentiss Smith & Co
Vermont
-$1.97M
3
Two Sigma Advisers
Two Sigma Advisers
New York
-$1.29M
4
Marshall Wace
Marshall Wace
United Kingdom
-$1.2M
5
D.E. Shaw & Co
D.E. Shaw & Co
New York
-$737K
Name Holding Trade Value Shares
Change 		Change in
Stake
HCP
101
Hexagon Capital Partners
Arkansas
$3.76K +$2.81K +900 +257%
HI
102
Harbour Investments
Wisconsin
$3.01K – – –
Dimensional Fund Advisors
103
Dimensional Fund Advisors
Texas
$2.91K +$2.2M +706,730 +272%
LC
104
Lindbrook Capital
California
$2.56K -$374 -120 -12%
BCMLT
105
Beacon Capital Management LLC (Tennessee)
Tennessee
$1.98K – – –
MCC
106
Money Concepts Capital
Florida
$1.82K +$1.25K +400 +195%
S
107
SignatureFD
Georgia
$1.81K +$1.56K +500 +500%
CA
108
Crewe Advisors
Utah
$1.57K – – –
National Bank of Canada
109
National Bank of Canada
Quebec, Canada
$1.22K – – –
JMF
110
Johnson Midwest Financial
Iowa
$1K -$390 -125 -38%
IA
111
IFP Advisors
Florida
$1K – – –
HT
112
Headlands Technologies
Illinois
$1K +$917 +294 New
US Bancorp
113
US Bancorp
Minnesota
$632 – – –
NFSG
114
Newbridge Financial Services Group
Florida
$602 +$624 +200 New
AIM
115
Anchor Investment Management
South Carolina
$494 -$293 -94 -36%
TCWA
116
Ten Capital Wealth Advisors
Washington
$301 – – –
WWM
117
Wolff Wiese Magana
California
$301 – – –
WWP
118
WR Wealth Planners
Missouri
$166 – – –
AF
119
Advisornet Financial
Minnesota
$132 – – –
CCMW
120
Cypress Capital Management (Wyoming)
Wyoming
$90 – – –
Norges Bank
121
Norges Bank
Norway
– -$5.99M -1,710,867 Closed
PSC
122
Prentiss Smith & Co
Vermont
– -$1.97M -562,077 Closed
Two Sigma Advisers
123
Two Sigma Advisers
New York
– -$1.29M -368,000 Closed
Two Sigma Investments
124
Two Sigma Investments
New York
– -$499K -142,500 Closed
JF
125
Jump Financial
Illinois
– -$292K -83,500 Closed
2 3 4
5
6

HNST Hedge Fund Activity: Q4 2022 in Review

121 of the 6,221 institutional investors tracked by Wall St. Rank reported a position in The Honest Company (HNST) for Q4 2022, worth a combined $158M — down 13% from $182M a quarter earlier.

Sellers outnumbered buyers: 16 funds closed out of HNST and 7 opened new positions — a net loss of 9 holders — while 35 trimmed existing stakes and 47 added.

The largest buyer was Portolan Capital Management, adding an estimated $5.98M. The largest seller was Norges Bank, exiting entirely with an estimated $5.99M sold.

  • 121 institutional investors held The Honest Company (HNST) as of Q4 2022, down from 130 in Q3 2022.
  • Funds reported $158M of The Honest Company stock for Q4 2022, down 13% quarter-over-quarter.
  • 7 funds opened new The Honest Company positions in Q4 2022 and 16 closed out, a net change of -9 holders.
  • The largest The Honest Company buyer in Q4 2022 was Portolan Capital Management, an estimated $5.98M added.
  • The largest The Honest Company seller in Q4 2022 was Norges Bank, an estimated $5.99M sold.

Based on aggregated 13F filings for Q4 2022.