The Honest Company
HNST
187 hedge funds and large institutions have $449M invested in The Honest Company in 2024 Q4 according to their latest regulatory filings, with 65 funds opening new positions, 68 increasing their positions, 40 reducing their positions, and 16 closing their positions.
306% more first-time investments, than exits
New positions opened: 65 | Existing positions closed: 16
110% more capital invested
Capital invested by funds: $214M → $449M (+$236M)
100% more funds holding in top 10
Funds holding in top 10: 1 → 2 (+1)
78% more call options, than puts
Call options by funds: $8.11M | Put options by funds: $4.57M
70% more repeat investments, than reductions
Existing positions increased: 68 | Existing positions reduced: 40
31% more funds holding
Funds holding: 143 → 187 (+44)
4.39% more ownership
Funds ownership: 59.85% → 64.25% (+4.4%)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
DSCM
Divisadero Street Capital Management
Miami,
Florida
|
+$19.4M |
| 2 |
D.E. Shaw & Co
New York
|
+$11.6M |
| 3 |
Victory Capital Management
San Antonio,
Texas
|
+$7.85M |
| 4 |
Vanguard Group
Malvern,
Pennsylvania
|
+$5.96M |
| 5 |
N
Nuveen
Charlotte,
North Carolina
|
+$5.89M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
CMC
Catterton Management Company
Greenwich,
Connecticut
|
-$33.4M |
| 2 |
PCM
Portolan Capital Management
Boston,
Massachusetts
|
-$13.1M |
| 3 |
Ameriprise
Minneapolis,
Minnesota
|
-$5.05M |
| 4 |
Citadel Advisors
Miami,
Florida
|
-$4.98M |
| 5 |
ACH
ArrowMark Colorado Holdings
Denver,
Colorado
|
-$3.48M |
HNST Hedge Fund Activity: Q4 2024 in Review
187 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in The Honest Company (HNST) for Q4 2024, worth a combined $449M — up 110% from $214M a quarter earlier.
Buyers outnumbered sellers: 65 funds opened new HNST positions and 16 closed out — a net gain of 49 holders — while 68 added to existing stakes and 40 trimmed.
The largest buyer was Divisadero Street Capital Management, opening a new position worth an estimated $19.4M. The largest seller was Catterton Management Company, exiting entirely with an estimated $33.4M sold.
- 187 institutional investors held The Honest Company (HNST) as of Q4 2024, up from 143 in Q3 2024.
- Funds reported $449M of The Honest Company stock for Q4 2024, up 110% quarter-over-quarter.
- 65 funds opened new The Honest Company positions in Q4 2024 and 16 closed out, a net change of +49 holders.
- The largest The Honest Company buyer in Q4 2024 was Divisadero Street Capital Management, an estimated $19.4M added.
- The largest The Honest Company seller in Q4 2024 was Catterton Management Company, an estimated $33.4M sold.
Based on aggregated 13F filings for Q4 2024.