The Honest Company
HNST
140 hedge funds and large institutions have $125M invested in The Honest Company in 2025 Q4 according to their latest regulatory filings, with 24 funds opening new positions, 48 increasing their positions, 49 reducing their positions, and 29 closing their positions.
170% more call options, than puts
Call options by funds: $2.83M | Put options by funds: $1.05M
2% less repeat investments, than reductions
Existing positions increased: 48 | Existing positions reduced: 49
2.79% less ownership
Funds ownership: 46.27% → 43.48% (-2.8%)
3% less funds holding
Funds holding: 145 → 140 (-5)
17% less first-time investments, than exits
New positions opened: 24 | Existing positions closed: 29
34% less capital invested
Capital invested by funds: $189M → $125M (-$64.1M)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
MCO
MAK Capital One
New York
|
+$10.8M |
| 2 |
Balyasny Asset Management
Chicago,
Illinois
|
+$5.46M |
| 3 |
Vanguard Group
Malvern,
Pennsylvania
|
+$3.25M |
| 4 |
Goldman Sachs
New York
|
+$1.92M |
| 5 |
Citigroup
New York
|
+$1.86M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
PCM
Portolan Capital Management
Boston,
Massachusetts
|
-$6.51M |
| 2 |
Victory Capital Management
San Antonio,
Texas
|
-$4.93M |
| 3 |
Renaissance Technologies
New York
|
-$4.59M |
| 4 |
Morgan Stanley
New York
|
-$2.63M |
| 5 |
Millennium Management
New York
|
-$2.58M |
HNST Hedge Fund Activity: Q4 2025 in Review
140 of the 8,267 institutional investors tracked by Wall St. Rank reported a position in The Honest Company (HNST) for Q4 2025, worth a combined $125M — down 34% from $189M a quarter earlier.
Sellers outnumbered buyers: 29 funds closed out of HNST and 24 opened new positions — a net loss of 5 holders — while 49 trimmed existing stakes and 48 added.
The largest buyer was MAK Capital One, opening a new position worth an estimated $10.8M. The largest seller was Portolan Capital Management, cutting an estimated $6.51M.
- 140 institutional investors held The Honest Company (HNST) as of Q4 2025, down from 145 in Q3 2025.
- Funds reported $125M of The Honest Company stock for Q4 2025, down 34% quarter-over-quarter.
- 24 funds opened new The Honest Company positions in Q4 2025 and 29 closed out, a net change of -5 holders.
- The largest The Honest Company buyer in Q4 2025 was MAK Capital One, an estimated $10.8M added.
- The largest The Honest Company seller in Q4 2025 was Portolan Capital Management, an estimated $6.51M sold.
Based on aggregated 13F filings for Q4 2025.