The Honest Company
HNST
167 hedge funds and large institutions have $317M invested in The Honest Company in 2025 Q2 according to their latest regulatory filings, with 28 funds opening new positions, 74 increasing their positions, 47 reducing their positions, and 33 closing their positions.
57% more repeat investments, than reductions
Existing positions increased: 74 | Existing positions reduced: 47
3% more capital invested
Capital invested by funds: $310M → $317M (+$7.81M)
3% less funds holding
Funds holding: 173 → 167 (-6)
3.91% less ownership
Funds ownership: 60.47% → 56.56% (-3.9%)
15% less first-time investments, than exits
New positions opened: 28 | Existing positions closed: 33
57% less call options, than puts
Call options by funds: $2.1M | Put options by funds: $4.86M
100% less funds holding in top 10
Funds holding in top 10: 1 → 0 (-1)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Citadel Advisors
Miami,
Florida
|
+$3.81M |
| 2 |
PCM
Portolan Capital Management
Boston,
Massachusetts
|
+$3.35M |
| 3 |
UBS Group
Zurich,
Switzerland
|
+$2.64M |
| 4 |
BlackRock
New York
|
+$2.61M |
| 5 |
GCP
GSA Capital Partners
London,
United Kingdom
|
+$2.45M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
DSCM
Divisadero Street Capital Management
Miami,
Florida
|
-$13.3M |
| 2 |
JP Morgan Chase
New York
|
-$4.47M |
| 3 |
Renaissance Technologies
New York
|
-$3.68M |
| 4 |
Acadian Asset Management
Boston,
Massachusetts
|
-$3.52M |
| 5 |
Balyasny Asset Management
Chicago,
Illinois
|
-$3.51M |
HNST Hedge Fund Activity: Q2 2025 in Review
167 of the 7,613 institutional investors tracked by Wall St. Rank reported a position in The Honest Company (HNST) for Q2 2025, worth a combined $317M — up 2.5% from $310M a quarter earlier.
Sellers outnumbered buyers: 33 funds closed out of HNST and 28 opened new positions — a net loss of 5 holders — while 47 trimmed existing stakes and 74 added.
The largest buyer was Citadel Advisors, adding an estimated $3.81M. The largest seller was Divisadero Street Capital Management, exiting entirely with an estimated $13.3M sold.
- 167 institutional investors held The Honest Company (HNST) as of Q2 2025, down from 173 in Q1 2025.
- Funds reported $317M of The Honest Company stock for Q2 2025, up 2.5% quarter-over-quarter.
- 28 funds opened new The Honest Company positions in Q2 2025 and 33 closed out, a net change of -5 holders.
- The largest The Honest Company buyer in Q2 2025 was Citadel Advisors, an estimated $3.81M added.
- The largest The Honest Company seller in Q2 2025 was Divisadero Street Capital Management, an estimated $13.3M sold.
Based on aggregated 13F filings for Q2 2025.