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The Honest Company

165 hedge funds and large institutions have $317M invested in The Honest Company in 2025 Q2 according to their latest regulatory filings, with 26 funds opening new positions, 74 increasing their positions, 47 reducing their positions, and 34 closing their positions.

New
Increased
Maintained
Reduced
Closed

more repeat investments, than reductions

Existing positions increased: | Existing positions reduced:

more capital invested

Capital invested by funds: $ → $

less ownership

Funds ownership:

less funds holding

Funds holding:

24% less first-time investments, than exits

New positions opened: 26 | Existing positions closed: 34

57% less call options, than puts

Call options by funds: $2.1M | Put options by funds: $4.86M

100% less funds holding in top 10

Funds holding in top 10: 10 (-1)

Holders
165
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$2.1M
Puts
$4.86M
Net Calls
Net Calls Change

Top Buyers

1 +$4.05M
2 +$3.55M
3 +$2.8M
4
BlackRock
BlackRock
New York
+$2.77M
5
GCP
GSA Capital Partners
United Kingdom
+$2.6M
Name Holding Trade Value Shares
Change
Change in
Stake
ProShare Advisors
101
ProShare Advisors
Maryland
$97.5K
Prudential Financial
102
Prudential Financial
New Jersey
$95.4K
Wealth Enhancement Advisory Services
103
Wealth Enhancement Advisory Services
Minnesota
$92.7K
Wolverine Trading
104
Wolverine Trading
Illinois
$89.6K
Russell Investments Group
105
Russell Investments Group
United Kingdom
$86.9K
QCM
106
Quantinno Capital Management
New York
$84.1K
Cerity Partners
107
Cerity Partners
New York
$83K
OR
108
Olympiad Research
Connecticut
$78.1K
CAPTRUST Financial Advisors
109
CAPTRUST Financial Advisors
North Carolina
$76.5K
MC
110
Moors & Cabot
Massachusetts
$70.5K
TRCT
111
Tower Research Capital (TRC)
New York
$69.8K
AIM
112
Aigen Investment Management
New York
$69.5K
JF
113
Jump Financial
Illinois
$67.6K
PCM
114
Prelude Capital Management
New York
$62.5K
EFG
115
Ethos Financial Group
Pennsylvania
$62.2K
SOW
116
State of Wyoming
Wyoming
$61.1K
VPIM
117
Vanguard Personalized Indexing Management
California
$60.1K
AI
118
Atom Investors
Texas
$59.9K
CWM
119
CIBC World Markets
New York
$58.6K
Commonwealth Equity Services
120
Commonwealth Equity Services
Massachusetts
$55K
SB
121
Strategic Blueprint
Georgia
$52.2K
FDCDDQ
122
Federation des caisses Desjardins du Quebec
Quebec, Canada
$49.4K
AIP
123
Ameritas Investment Partners
Nebraska
$48.5K
Legal & General Group
124
Legal & General Group
United Kingdom
$48K
Simplex Trading
125
Simplex Trading
Illinois
$47K