The Honest Company
HNST
145 hedge funds and large institutions have $189M invested in The Honest Company in 2025 Q3 according to their latest regulatory filings, with 24 funds opening new positions, 48 increasing their positions, 55 reducing their positions, and 44 closing their positions.
85% more call options, than puts
Call options by funds: $4.63M | Put options by funds: $2.51M
10.29% less ownership
Funds ownership: 56.56% → 46.27% (-10%)
13% less repeat investments, than reductions
Existing positions increased: 48 | Existing positions reduced: 55
13% less funds holding
Funds holding: 167 → 145 (-22)
40% less capital invested
Capital invested by funds: $317M → $189M (-$128M)
45% less first-time investments, than exits
New positions opened: 24 | Existing positions closed: 44
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
PCM
Portolan Capital Management
Boston,
Massachusetts
|
+$3.01M |
| 2 |
Jane Street
New York
|
+$2.14M |
| 3 |
Ameriprise
Minneapolis,
Minnesota
|
+$1.49M |
| 4 |
Citigroup
New York
|
+$1.08M |
| 5 |
Goldman Sachs
New York
|
+$1.04M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Citadel Advisors
Miami,
Florida
|
-$7.52M |
| 2 |
Victory Capital Management
San Antonio,
Texas
|
-$4.57M |
| 3 |
Qube Research & Technologies (QRT)
London,
United Kingdom
|
-$4.05M |
| 4 |
N
Nuveen
Charlotte,
North Carolina
|
-$3.62M |
| 5 |
Acadian Asset Management
Boston,
Massachusetts
|
-$3.53M |
HNST Hedge Fund Activity: Q3 2025 in Review
145 of the 7,620 institutional investors tracked by Wall St. Rank reported a position in The Honest Company (HNST) for Q3 2025, worth a combined $189M — down 40% from $317M a quarter earlier.
Sellers outnumbered buyers: 44 funds closed out of HNST and 24 opened new positions — a net loss of 20 holders — while 55 trimmed existing stakes and 48 added.
The largest buyer was Portolan Capital Management, adding an estimated $3.01M. The largest seller was Citadel Advisors, cutting an estimated $7.52M.
- 145 institutional investors held The Honest Company (HNST) as of Q3 2025, down from 167 in Q2 2025.
- Funds reported $189M of The Honest Company stock for Q3 2025, down 40% quarter-over-quarter.
- 24 funds opened new The Honest Company positions in Q3 2025 and 44 closed out, a net change of -20 holders.
- The largest The Honest Company buyer in Q3 2025 was Portolan Capital Management, an estimated $3.01M added.
- The largest The Honest Company seller in Q3 2025 was Citadel Advisors, an estimated $7.52M sold.
Based on aggregated 13F filings for Q3 2025.