The Honest Company
HNST
173 hedge funds and large institutions have $310M invested in The Honest Company in 2025 Q1 according to their latest regulatory filings, with 28 funds opening new positions, 57 increasing their positions, 70 reducing their positions, and 39 closing their positions.
2% less call options, than puts
Call options by funds: $4.25M | Put options by funds: $4.33M
3.77% less ownership
Funds ownership: 64.25% → 60.47% (-3.8%)
7% less funds holding
Funds holding: 187 → 173 (-14)
19% less repeat investments, than reductions
Existing positions increased: 57 | Existing positions reduced: 70
28% less first-time investments, than exits
New positions opened: 28 | Existing positions closed: 39
31% less capital invested
Capital invested by funds: $449M → $310M (-$140M)
50% less funds holding in top 10
Funds holding in top 10: 2 → 1 (-1)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Citadel Advisors
Miami,
Florida
|
+$9.41M |
| 2 |
Victory Capital Management
San Antonio,
Texas
|
+$8.75M |
| 3 |
Renaissance Technologies
New York
|
+$7.66M |
| 4 |
Balyasny Asset Management
Chicago,
Illinois
|
+$4.28M |
| 5 |
Marshall Wace
London,
United Kingdom
|
+$3.32M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
D.E. Shaw & Co
New York
|
-$6.08M |
| 2 |
Jacobs Levy Equity Management
Florham Park,
New Jersey
|
-$4.5M |
| 3 |
Acadian Asset Management
Boston,
Massachusetts
|
-$4.41M |
| 4 |
Invesco
Atlanta,
Georgia
|
-$4.13M |
| 5 |
DSCM
Divisadero Street Capital Management
Miami,
Florida
|
-$3.39M |
HNST Hedge Fund Activity: Q1 2025 in Review
173 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in The Honest Company (HNST) for Q1 2025, worth a combined $310M — down 31% from $449M a quarter earlier.
Sellers outnumbered buyers: 39 funds closed out of HNST and 28 opened new positions — a net loss of 11 holders — while 70 trimmed existing stakes and 57 added.
The largest buyer was Citadel Advisors, adding an estimated $9.41M. The largest seller was D.E. Shaw & Co, cutting an estimated $6.08M.
- 173 institutional investors held The Honest Company (HNST) as of Q1 2025, down from 187 in Q4 2024.
- Funds reported $310M of The Honest Company stock for Q1 2025, down 31% quarter-over-quarter.
- 28 funds opened new The Honest Company positions in Q1 2025 and 39 closed out, a net change of -11 holders.
- The largest The Honest Company buyer in Q1 2025 was Citadel Advisors, an estimated $9.41M added.
- The largest The Honest Company seller in Q1 2025 was D.E. Shaw & Co, an estimated $6.08M sold.
Based on aggregated 13F filings for Q1 2025.