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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
+7.28%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.42%
AUM
$486M
AUM Growth
+$33.7M
Cap. Flow
+$3.33M
Cap. Flow %
0.68%
Top 10 Hldgs %
58.64%
Holding
154
New
12
Increased
62
Reduced
54
Closed
8

Top Buys

Rank Stock Value
1
OEF icon
iShares S&P 100 ETF
OEF
+$8.99M
2
BAI
iShares A.I. Innovation and Tech Active ETF
BAI
+$6.22M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$5.44M
4
ITA icon
iShares US Aerospace & Defense ETF
ITA
+$4.13M
5
DYNF icon
BlackRock US Equity Factor Rotation ETF
DYNF
+$4.13M

Top Sells

Rank Stock Value
1
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$9.1M
2
IYW icon
iShares US Technology ETF
IYW
+$8.3M
3
IUSB icon
iShares Core Universal USD Bond ETF
IUSB
+$6.55M
4
QUAL icon
iShares MSCI USA Quality Factor ETF
QUAL
+$5.23M
5
EFV icon
iShares MSCI EAFE Value ETF
EFV
+$4.19M

Sector Composition

Rank Sector Weight
1 Technology 6.07%
2 Financials 1.12%
3 Industrials 0.82%
4 Consumer Discretionary 0.45%
5 Consumer Staples 0.3%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GOOG icon
101
Alphabet (Google) Class C
GOOG
$4.08T
$332K 0.07%
1,364
+1
+0.1% +$210
VV icon
102
Vanguard Morningstar Large-Cap ETF
VV
$52.1B
$330K 0.07%
1,073
-28
-3% -$8.29K
SPLV icon
103
Invesco S&P 500 Low Volatility ETF
SPLV
$7.13B
$328K 0.07%
4,468
-597
-12% -$43.6K
IWB icon
104
iShares Russell 1000 ETF
IWB
$47.9B
$326K 0.07%
893
– –
KO icon
105
Coca-Cola
KO
$381B
$325K 0.07%
4,901
– –
SUB icon
106
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$323K 0.07%
3,024
-363
-11% -$38.8K
FBND icon
107
Fidelity Total Bond ETF
FBND
$27B
$323K 0.07%
6,978
+893
+15% +$41K
GOOGL icon
108
Alphabet (Google) Class A
GOOGL
$4.08T
$321K 0.07%
1,320
+71
+6% +$14.9K
FDG icon
109
American Century Focused Dynamic Growth ETF
FDG
$383M
$320K 0.07%
2,655
-113
-4% -$13K
FCOR icon
110
Fidelity Corporate Bond ETF
FCOR
$352M
$318K 0.07%
6,634
+717
+12% +$34.1K
GE icon
111
GE Aerospace
GE
$368B
$312K 0.06%
1,038
– –
LCTU icon
112
iShares U.S. Carbon Transition Readiness Aware Active ETF
LCTU
$1.2B
$311K 0.06%
4,281
+81
+2% +$5.65K
JNJ icon
113
Johnson & Johnson
JNJ
$617B
$308K 0.06%
1,663
-100
-6% -$17.1K
IJK icon
114
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.7B
$307K 0.06%
3,200
– –
FNDF icon
115
Schwab Fundamental International Large Company Index ETF
FNDF
$25.1B
$301K 0.06%
7,002
-657
-9% -$27.3K
IBHF icon
116
iShares iBonds 2026 Term High Yield and Income ETF
IBHF
$821M
$296K 0.06%
12,641
+90
+0.7% +$2.09K
CGGO icon
117
Capital Group Global Growth Equity ETF
CGGO
$11.4B
$295K 0.06%
8,645
+216
+3% +$7.08K
IMCG icon
118
iShares Morningstar Mid-Cap Growth ETF
IMCG
$3.93B
$290K 0.06%
3,503
– –
PEG icon
119
Public Service Enterprise Group
PEG
$38.6B
$288K 0.06%
3,447
-97
-3% -$8.14K
MRK icon
120
Merck
MRK
$321B
$286K 0.06%
3,405
-62
-2% -$5.11K
CLOA icon
121
BlackRock ETF Trust II iShares AAA CLO Active ETF
CLOA
$2.18B
$272K 0.06%
5,240
-307
-6% -$15.9K
FLRG icon
122
Fidelity US Multifactor ETF
FLRG
$290M
$272K 0.06%
7,069
+536
+8% +$19.8K
FQAL icon
123
Fidelity Quality Factor ETF
FQAL
$1.41B
$270K 0.06%
+3,612
New +$260K
IBM icon
124
IBM
IBM
$209B
$267K 0.06%
946
-2,998
-76% -$785K
FIVA
125
Fidelity International Value Factor ETF
FIVA
$589M
$265K 0.05%
+8,465
New +$257K
3 4
5
6 7

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High Falls Advisors's Q3 2025 Portfolio in Review

As of Q3 2025, High Falls Advisors held 154 positions worth $486M, up 7.5% from $452M the previous quarter. Its ten largest holdings account for 59% of the portfolio.

High Falls Advisors's Q3 2025 filing shows 12 new, 62 increased, 54 reduced and 8 closed positions. Its largest new stake was Invesco QQQ Trust: 9,500 shares worth $5.7M. The largest sale was iShares MSCI EAFE Growth ETF, an estimated $9.1M.

By sector, the portfolio is most concentrated in Technology at 6.1% of assets, up from 5.6% a quarter earlier, followed by Financials and Industrials.

  • High Falls Advisors's largest Q3 2025 buy was Invesco QQQ Trust: 9,500 shares worth $5.7M.
  • High Falls Advisors added most to iShares S&P 100 ETF in Q3 2025, an estimated $8.99M increase.
  • High Falls Advisors's biggest Q3 2025 reduction was iShares MSCI EAFE Growth ETF, cutting an estimated $9.1M.
  • High Falls Advisors fully exited Honeywell in Q3 2025, selling an estimated $933K.
  • High Falls Advisors's ten largest holdings make up 59% of its $486M portfolio in Q3 2025.
  • High Falls Advisors opened 12 new positions and closed 8 in Q3 2025.
  • High Falls Advisors's portfolio value rose 7.5% quarter-over-quarter to $486M.

Based on High Falls Advisors's 13F filing for Q3 2025, filed 14 Nov 2025.