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HFA
High Falls Advisors Portfolio holdings
AUM
$494M
1-Year Est. Return
16.81%
This Fund
S&P 500
This Quarter
Est. Return
+9.98%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.42%
AUM
$345M
AUM Growth
+$344M
(+119,550%)
Cap. Flow
+$30.9M
Cap. Flow
% of AUM
8.95%
Top 10 Holdings %
Top 10 Hldgs %
45.69%
Holding
106
New
62
Increased
17
Reduced
23
Closed
2
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares ESG Aware MSCI USA ETF
ESGU
|
+$9.62M |
| 2 |
iShares Core S&P 500 ETF
IVV
|
+$6.4M |
| 3 |
iShares ESG Aware MSCI EM ETF
ESGE
|
+$4.15M |
| 4 |
iShares MBS ETF
MBB
|
+$2.87M |
| 5 |
iShares Select Dividend ETF
DVY
|
+$2.39M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
State Street SPDR S&P 500 ETF Trust
SPY
|
+$6.76M |
| 2 |
iShares Core S&P Small-Cap ETF
IJR
|
+$3.37M |
| 3 |
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
|
+$3.27M |
| 4 |
iShares Core S&P Mid-Cap ETF
IJH
|
+$2.82M |
| 5 |
iShares Preferred and Income Securities ETF
PFF
|
+$2.59M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 2.66% |
| 2 | Industrials | 0.84% |
| 3 | Financials | 0.83% |
| 4 | Healthcare | 0.67% |
| 5 | Consumer Staples | 0.62% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
76
Target
TGT
$63.4B
| $353K | 0.1% |
+2,000
| New | +$334K |
|
77
Vanguard Growth ETF
VUG
$222B
| $353K | 0.1% |
+8,364
| New | +$334K |
|
78
Berkshire Hathaway Class A
BRK.A
$1.06T
| $348K | 0.1% |
+1
| New | +$331K |
|
79
Pfizer
PFE
$142B
| $345K | 0.1% |
+9,371
| New | +$344K |
|
80
Coca-Cola
KO
$350B
| $323K | 0.09% |
+5,888
| New | +$304K |
|
81
iShares 7-10 Year Treasury Bond ETF
IEF
$47.4B
| $315K | 0.09% |
+2,624
| New | +$316K |
|
82
iShares Short Maturity Bond ETF
NEAR
$4.8B
| $314K | 0.09% |
+6,250
| New | +$313K |
|
83
iShares Morningstar Mid-Cap Growth ETF
IMCG
$3.9B
| $306K | 0.09% |
+4,800
| New | +$283K |
|
84
iShares Russell Mid-Cap Growth ETF
IWP
$20.3B
| $297K | 0.09% |
+2,894
| New | +$275K |
|
85
iShares Core Dividend Growth ETF
DGRO
$42B
| $293K | 0.09% |
+6,534
| New | +$278K |
|
86
Merck
MRK
$309B
| $285K | 0.08% |
+3,654
| New | +$279K |
|
87
Starbucks
SBUX
$119B
| $281K | 0.08% |
+2,627
| New | +$251K |
|
88
Southern Company
SO
$107B
| $276K | 0.08% |
+4,494
| New | +$270K |
|
89
CSX Corp
CSX
$92.8B
| $272K | 0.08% |
+9,000
| New | +$259K |
|
90
Walt Disney
DIS
$167B
| $269K | 0.08% |
+1,487
| New | +$213K |
|
91
W.P. Carey
WPC
$16.8B
| $268K | 0.08% |
+3,877
| New | +$259K |
|
92
Oracle
ORCL
$354B
| $264K | 0.08% |
+4,076
| New | +$243K |
|
93
iShares MSCI USA Quality Factor ETF
QUAL
$45.9B
| $260K | 0.08% |
+2,233
| New | +$246K |
|
94
Invesco S&P 500 Equal Weight ETF
RSP
$95.8B
| $256K | 0.07% |
+2,007
| New | +$239K |
|
95
Medtronic
MDT
$107B
| $247K | 0.07% |
+2,108
| New | +$232K |
|
96
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$45.8B
| $245K | 0.07% |
+800
| New | +$233K |
|
97
AT&T
T
$153B
| $242K | 0.07% |
+11,139
| New | +$240K |
|
98
Home Depot
HD
$331B
| $235K | 0.07% |
+885
| New | +$243K |
|
99
Intel
INTC
$495B
| $229K | 0.07% |
+4,591
| New | +$224K |
|
100
IBM
IBM
$202B
| $217K | 0.06% |
+1,801
| New | +$208K |
|
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High Falls Advisors's Q4 2020 Portfolio in Review
As of Q4 2020, High Falls Advisors held 106 positions worth $345M, up 119,550% from $288K the previous quarter. Its ten largest holdings account for 46% of the portfolio.
High Falls Advisors deployed $30.9M of net new capital in Q4 2020, opening 62 new positions and adding to 17 existing holdings. Its largest new stake was State Street SPDR S&P MIDCAP 400 ETF Trust: 5,926 shares worth $2.49M.
By sector, the portfolio is most concentrated in Technology at 2.7% of assets, up from 1.7% a quarter earlier, followed by Industrials and Financials.
On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $6.76M trimmed.
- High Falls Advisors's largest Q4 2020 buy was State Street SPDR S&P MIDCAP 400 ETF Trust: 5,926 shares worth $2.49M.
- High Falls Advisors added most to iShares ESG Aware MSCI USA ETF in Q4 2020, an estimated $9.62M increase.
- High Falls Advisors's biggest Q4 2020 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $6.76M.
- High Falls Advisors fully exited iShares US Financial Services ETF in Q4 2020, selling an estimated $2K.
- High Falls Advisors's ten largest holdings make up 46% of its $345M portfolio in Q4 2020.
- High Falls Advisors opened 62 new positions and closed 2 in Q4 2020.
- High Falls Advisors's portfolio value rose 119,550% quarter-over-quarter to $345M.
Based on High Falls Advisors's 13F filing for Q4 2020, filed 16 Feb 2021.