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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
+9.39%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.41%
AUM
$374M
AUM Growth
+$40.8M
Cap. Flow
+$10.1M
Cap. Flow %
2.71%
Top 10 Hldgs %
69.34%
Holding
116
New
14
Increased
48
Reduced
38
Closed
6

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$10.3M
2
OEF icon
iShares S&P 100 ETF
OEF
+$6.84M
3
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$3.63M
4
QQQ icon
Invesco QQQ Trust
QQQ
+$3.57M
5
IYW icon
iShares US Technology ETF
IYW
+$2.62M

Top Sells

Rank Stock Value
1
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$5.76M
2
USMV icon
iShares MSCI USA Min Vol Factor ETF
USMV
+$4.32M
3
IUSB icon
iShares Core Universal USD Bond ETF
IUSB
+$3.09M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$2.83M
5
EFV icon
iShares MSCI EAFE Value ETF
EFV
+$2.72M

Sector Composition

Rank Sector Weight
1 Miscellaneous 91.34%
2 Technology 4.65%
3 Industrials 1.24%
4 Consumer Discretionary 0.85%
5 Financials 0.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AMZN icon
51
Amazon
AMZN
$2.87T
$569K 0.15%
3,748
-987
-21% -$138K
WMT icon
52
Walmart Inc
WMT
$820B
$556K 0.15%
10,575
– –
IWF icon
53
iShares Russell 1000 Growth ETF
IWF
$126B
$516K 0.14%
6,804
+400
+6% +$28.3K
PFF icon
54
iShares Preferred and Income Securities ETF
PFF
$13.1B
$488K 0.13%
15,658
-1,503
-9% -$44.9K
IJR icon
55
iShares Core S&P Small-Cap ETF
IJR
$110B
$485K 0.13%
4,483
-59
-1% -$5.69K
IUSG icon
56
iShares Core S&P US Growth ETF
IUSG
$33.5B
$465K 0.12%
4,462
– –
FALN icon
57
iShares Fallen Angels USD Bond ETF
FALN
$1.66B
$463K 0.12%
+17,549
New +$444K
IEFA icon
58
iShares Core MSCI EAFE ETF
IEFA
$195B
$456K 0.12%
6,488
-355
-5% -$23.4K
HON icon
59
Honeywell
HON
$68.9B
$419K 0.11%
2,122
-1,061
-33% -$191K
MRK icon
60
Merck
MRK
$366B
$418K 0.11%
3,832
-23
-0.6% -$2.39K
ORCL icon
61
Oracle
ORCL
$435B
$417K 0.11%
3,959
+1
+0% +$109
JNJ icon
62
Johnson & Johnson
JNJ
$646B
$415K 0.11%
2,648
-110
-4% -$16.9K
SUSL icon
63
iShares ESG MSCI USA Leaders ETF
SUSL
$1.23B
$406K 0.11%
4,813
+312
+7% +$24.6K
IWO icon
64
iShares Russell 2000 Growth ETF
IWO
$14.8B
$403K 0.11%
1,599
+4
+0.3% +$902
AMGN icon
65
Amgen
AMGN
$234B
$400K 0.11%
1,390
-200
-13% -$54.5K
SPLV icon
66
Invesco S&P 500 Low Volatility ETF
SPLV
$7.03B
$373K 0.1%
5,953
-907
-13% -$54.6K
IGSB icon
67
iShares 1-5 Year Investment Grade Corporate Bond ETF
IGSB
$23.4B
$372K 0.1%
7,251
-685
-9% -$34.4K
IYR icon
68
iShares US Real Estate ETF
IYR
$4.58B
$362K 0.1%
3,958
-472
-11% -$38.6K
IXN icon
69
iShares Global Tech ETF
IXN
$9.5B
$360K 0.1%
5,287
+1
+0% +$63
INTU icon
70
Intuit
INTU
$97.9B
$359K 0.1%
574
+1
+0.2% +$552
HYG icon
71
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
$17.6B
$341K 0.09%
4,409
+171
+4% +$12.7K
KO icon
72
Coca-Cola
KO
$386B
$325K 0.09%
5,509
– –
PG icon
73
Procter & Gamble
PG
$334B
$324K 0.09%
2,208
+2
+0.1% +$296
PID icon
74
Invesco International Dividend Achievers ETF
PID
$906M
$323K 0.09%
17,503
-2,670
-13% -$45.7K
XLU icon
75
State Street Utilities Select Sector SPDR ETF
XLU
$21.9B
$314K 0.08%
9,906
+46
+0.5% +$1.41K
1 2
3
4 5

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High Falls Advisors's Q4 2023 Portfolio in Review

As of Q4 2023, High Falls Advisors held 116 positions worth $374M, up 12% from $333M the previous quarter. Its ten largest holdings account for 69% of the portfolio.

High Falls Advisors's Q4 2023 filing shows 14 new, 48 increased, 38 reduced and 6 closed positions. Its largest new stake was iShares MSCI Emerging Markets ex China ETF: 70,455 shares worth $3.9M. The largest sale was iShares MSCI EAFE Growth ETF, an estimated $5.76M.

By sector, the portfolio is most concentrated in Miscellaneous at 91% of assets, down from 92% a quarter earlier, followed by Technology and Industrials.

  • High Falls Advisors's largest Q4 2023 buy was iShares MSCI Emerging Markets ex China ETF: 70,455 shares worth $3.9M.
  • High Falls Advisors added most to iShares Core S&P 500 ETF in Q4 2023, an estimated $10.3M increase.
  • High Falls Advisors's biggest Q4 2023 reduction was iShares MSCI EAFE Growth ETF, cutting an estimated $5.76M.
  • High Falls Advisors fully exited iShares US Healthcare ETF in Q4 2023, selling an estimated $416K.
  • High Falls Advisors's ten largest holdings make up 69% of its $374M portfolio in Q4 2023.
  • High Falls Advisors opened 14 new positions and closed 6 in Q4 2023.
  • High Falls Advisors's portfolio value rose 12% quarter-over-quarter to $374M.

Based on High Falls Advisors's 13F filing for Q4 2023, filed 15 Feb 2024.