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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
+9.98%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.42%
AUM
$345M
AUM Growth
+$344M
Cap. Flow
+$30.9M
Cap. Flow %
8.95%
Top 10 Hldgs %
45.69%
Holding
106
New
62
Increased
17
Reduced
23
Closed
2

Top Buys

Rank Stock Value
1
ESGU icon
iShares ESG Aware MSCI USA ETF
ESGU
+$9.62M
2
IVV icon
iShares Core S&P 500 ETF
IVV
+$6.4M
3
ESGE icon
iShares ESG Aware MSCI EM ETF
ESGE
+$4.15M
4
MBB icon
iShares MBS ETF
MBB
+$2.87M
5
DVY icon
iShares Select Dividend ETF
DVY
+$2.39M

Top Sells

Rank Stock Value
1
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$6.76M
2
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$3.37M
3
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$3.27M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$2.82M
5
PFF icon
iShares Preferred and Income Securities ETF
PFF
+$2.59M

Sector Composition

Rank Sector Weight
1 Technology 2.66%
2 Industrials 0.84%
3 Financials 0.83%
4 Healthcare 0.67%
5 Consumer Staples 0.62%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
HON icon
51
Honeywell
HON
$71.9B
$759K 0.22%
+3,789
New +$688K
SPLV icon
52
Invesco S&P 500 Low Volatility ETF
SPLV
$7.09B
$720K 0.21%
12,801
+25
+0.2% +$1.37K
BRK.B icon
53
Berkshire Hathaway Class B
BRK.B
$1.06T
$706K 0.2%
+3,045
New +$671K
BA icon
54
Boeing
BA
$166B
$700K 0.2%
+3,270
New +$629K
PAYX icon
55
Paychex
PAYX
$40.9B
$679K 0.2%
+7,289
New +$647K
WMT icon
56
Walmart Inc
WMT
$893B
$672K 0.2%
+13,989
New +$679K
MINT icon
57
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund
MINT
$17B
$666K 0.19%
+6,527
New +$666K
XOM icon
58
ExxonMobil
XOM
$617B
$628K 0.18%
15,240
+2
+0% +$75
XLU icon
59
State Street Utilities Select Sector SPDR ETF
XLU
$23.3B
$626K 0.18%
19,954
-536
-3% -$17K
IGM icon
60
iShares Expanded Tech Sector ETF
IGM
$10.2B
$612K 0.18%
+10,500
New +$575K
AMGN icon
61
Amgen
AMGN
$197B
$595K 0.17%
+2,587
New +$596K
PG icon
62
Procter & Gamble
PG
$347B
$587K 0.17%
+4,215
New +$589K
VCSH icon
63
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.7B
$514K 0.15%
+6,172
New +$512K
IUSG icon
64
iShares Core S&P US Growth ETF
IUSG
$31.7B
$507K 0.15%
+5,720
New +$481K
AMZN icon
65
Amazon
AMZN
$2.69T
$498K 0.14%
+3,060
New +$488K
MCD icon
66
McDonald's
MCD
$189B
$480K 0.14%
+2,237
New +$486K
TSLA icon
67
Tesla
TSLA
$1.4T
$466K 0.14%
+1,980
New +$338K
IWF icon
68
iShares Russell 1000 Growth ETF
IWF
$124B
$458K 0.13%
+7,604
New +$433K
IWO icon
69
iShares Russell 2000 Growth ETF
IWO
$14.7B
$453K 0.13%
+1,581
New +$403K
IYW icon
70
iShares US Technology ETF
IYW
$24.3B
$424K 0.12%
+4,979
New +$398K
DE icon
71
Deere & Co
DE
$158B
$377K 0.11%
+1,400
New +$348K
IJK icon
72
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$376K 0.11%
+5,200
New +$347K
EMN icon
73
Eastman Chemical
EMN
$7.78B
$370K 0.11%
+3,690
New +$342K
VZ icon
74
Verizon
VZ
$182B
$370K 0.11%
+6,295
New +$374K
SLY
75
DELISTED
SPDR S&P 600 Small Cap ETF (based on S&P SmallCap 600 Index--symbol SML)
SLY
$366K 0.11%
+4,600
New +$328K
1 2
3
4 5

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High Falls Advisors's Q4 2020 Portfolio in Review

As of Q4 2020, High Falls Advisors held 106 positions worth $345M, up 119,550% from $288K the previous quarter. Its ten largest holdings account for 46% of the portfolio.

High Falls Advisors deployed $30.9M of net new capital in Q4 2020, opening 62 new positions and adding to 17 existing holdings. Its largest new stake was State Street SPDR S&P MIDCAP 400 ETF Trust: 5,926 shares worth $2.49M.

By sector, the portfolio is most concentrated in Technology at 2.7% of assets, up from 1.7% a quarter earlier, followed by Industrials and Financials.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $6.76M trimmed.

  • High Falls Advisors's largest Q4 2020 buy was State Street SPDR S&P MIDCAP 400 ETF Trust: 5,926 shares worth $2.49M.
  • High Falls Advisors added most to iShares ESG Aware MSCI USA ETF in Q4 2020, an estimated $9.62M increase.
  • High Falls Advisors's biggest Q4 2020 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $6.76M.
  • High Falls Advisors fully exited iShares US Financial Services ETF in Q4 2020, selling an estimated $2K.
  • High Falls Advisors's ten largest holdings make up 46% of its $345M portfolio in Q4 2020.
  • High Falls Advisors opened 62 new positions and closed 2 in Q4 2020.
  • High Falls Advisors's portfolio value rose 119,550% quarter-over-quarter to $345M.

Based on High Falls Advisors's 13F filing for Q4 2020, filed 16 Feb 2021.