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HFA

High Falls Advisors Portfolio holdings

AUM $494M
1-Year Est. Return 16.81%
This Fund
S&P 500
This Quarter Est. Return
+12.62%
1 Year Est. Return
+16.81%
3 Year Est. Return
+56.86%
5 Year Est. Return
+52.61%
10 Year Est. Return
+140.41%
AUM
$268M
AUM Growth
+$17.6M
Cap. Flow
-$10.5M
Cap. Flow %
-3.91%
Top 10 Hldgs %
51.4%
Holding
99
New
19
Increased
24
Reduced
38
Closed
8

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$9.22M
2
ESGU icon
iShares ESG Aware MSCI USA ETF
ESGU
+$7.34M
3
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$6.17M
4
GOVT icon
iShares US Treasury Bond ETF
GOVT
+$5.17M
5
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$4.36M

Top Sells

Rank Stock Value
1
HYG icon
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
+$10.6M
2
PFF icon
iShares Preferred and Income Securities ETF
PFF
+$6.79M
3
IYR icon
iShares US Real Estate ETF
IYR
+$5.7M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$4.98M
5
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$4.2M

Sector Composition

Rank Sector Weight
1 Miscellaneous 94.94%
2 Technology 2.01%
3 Healthcare 0.75%
4 Financials 0.59%
5 Industrials 0.38%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SPLV icon
51
Invesco S&P 500 Low Volatility ETF
SPLV
$7.03B
$620K 0.23%
12,474
+37
+0.3% +$1.82K
XLB icon
52
State Street Materials Select Sector SPDR ETF
XLB
$8.81B
$616K 0.23%
+21,850
New +$575K
BRK.B icon
53
Berkshire Hathaway Class B
BRK.B
$1.08T
$544K 0.2%
3,045
-228
-7% -$41.6K
VCSH icon
54
Vanguard Short-Term Corporate Bond ETF
VCSH
$45B
$521K 0.19%
6,303
+106
+2% +$8.62K
PG icon
55
Procter & Gamble
PG
$334B
$504K 0.19%
4,212
+2
+0% +$233
IGM icon
56
iShares Expanded Tech Sector ETF
IGM
$10.6B
$488K 0.18%
10,500
– –
XLU icon
57
State Street Utilities Select Sector SPDR ETF
XLU
$21.9B
$488K 0.18%
17,308
+38
+0.2% +$1.1K
VUG icon
58
Vanguard Morningstar Growth ETF
VUG
$228B
$433K 0.16%
12,846
– –
IUSG icon
59
iShares Core S&P US Growth ETF
IUSG
$33.5B
$411K 0.15%
5,720
– –
IWF icon
60
iShares Russell 1000 Growth ETF
IWF
$126B
$365K 0.14%
7,604
– –
INTC icon
61
Intel
INTC
$473B
$363K 0.14%
6,072
+8
+0.1% +$478
V icon
62
Visa
V
$712B
$348K 0.13%
+1,803
New +$329K
IWO icon
63
iShares Russell 2000 Growth ETF
IWO
$14.8B
$347K 0.13%
1,678
-199
-11% -$37.2K
VZ icon
64
Verizon
VZ
$208B
$345K 0.13%
6,265
-156
-2% -$8.78K
AMZN icon
65
Amazon
AMZN
$2.87T
$339K 0.13%
2,460
– –
IYW icon
66
iShares US Technology ETF
IYW
$25.3B
$336K 0.13%
4,980
– –
RSP icon
67
Invesco S&P 500 Equal Weight ETF
RSP
$99.5B
$305K 0.11%
2,997
-43,221
-94% -$4.17M
PFE icon
68
Pfizer
PFE
$159B
$302K 0.11%
9,727
+23
+0.2% +$781
CAT icon
69
Caterpillar
CAT
$368B
$292K 0.11%
+2,306
New +$273K
IJK icon
70
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$291K 0.11%
5,200
– –
NEAR icon
71
iShares Short Maturity Bond ETF
NEAR
$4.96B
$278K 0.1%
5,563
-1,228
-18% -$60.7K
T icon
72
AT&T
T
$178B
$272K 0.1%
11,924
-1,266
-10% -$28.8K
SLY
73
DELISTED
SPDR S&P 600 Small Cap ETF (based on S&P SmallCap 600 Index--symbol SML)
SLY
$271K 0.1%
4,600
-1,000
-18% -$54.6K
MRK icon
74
Merck
MRK
$366B
$269K 0.1%
3,642
+144
+4% +$10.8K
KO icon
75
Coca-Cola
KO
$386B
$263K 0.1%
5,888
– –
1 2
3
4

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CIP
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High Falls Advisors's Q2 2020 Portfolio in Review

As of Q2 2020, High Falls Advisors held 99 positions worth $268M, up 7% from $251M the previous quarter. Its ten largest holdings account for 51% of the portfolio.

High Falls Advisors withdrew a net $10.5M in Q2 2020, closing 8 positions and reducing 38 holdings. Its most notable exit was iShares MSCI USA Quality Factor ETF, an estimated $805K position sold in full.

By sector, the portfolio is most concentrated in Miscellaneous at 95% of assets, down from 96% a quarter earlier, followed by Technology and Healthcare.

Against the trend, High Falls Advisors opened a new position in iShares MSCI EAFE Growth ETF worth $6.57M.

  • High Falls Advisors's largest Q2 2020 buy was iShares MSCI EAFE Growth ETF: 79,043 shares worth $6.57M.
  • High Falls Advisors added most to iShares Core S&P 500 ETF in Q2 2020, an estimated $9.22M increase.
  • High Falls Advisors's biggest Q2 2020 reduction was iShares iBoxx $ High Yield Corporate Bond ETF, cutting an estimated $10.6M.
  • High Falls Advisors fully exited iShares MSCI USA Quality Factor ETF in Q2 2020, selling an estimated $805K.
  • High Falls Advisors's ten largest holdings make up 51% of its $268M portfolio in Q2 2020.
  • High Falls Advisors opened 19 new positions and closed 8 in Q2 2020.
  • High Falls Advisors's portfolio value rose 7% quarter-over-quarter to $268M.

Based on High Falls Advisors's 13F filing for Q2 2020, filed 13 Aug 2020.